The ability to see change

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The average tenure of a football league manager is 16 months before they are dismissed, but Sir Alex Ferguson become the longest serving football manager in history. In this lesson, Grant Leboff discusses with Professor Damian Hughes, how Sir Alex Ferguson instilled cup winning objectives into his team members, how he planned for the future, and how that relates to successful businesses today.

Video length: 4:36

How to Think Like Sir Alex Ferguson

The Business of Winning and Managing Success

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About Damian Hughes

Professor Damian Hughes combines his practical and academic background within sport, organisation and change psychology to work as a trusted adviser to the business, education and sporting elite, specialising in the creation of high performing cultures.

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