Performing under pressure

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People say that the real quality of management shows best when under pressure. In this lesson, Professor Damian Hughes offers various examples of how Sir Alex Ferguson handled himself, his team and the various challenges that presented themselves, when the pressure was on.

Video length: 4:38

How to Think Like Sir Alex Ferguson

The Business of Winning and Managing Success

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About Damian Hughes

Professor Damian Hughes combines his practical and academic background within sport, organisation and change psychology to work as a trusted adviser to the business, education and sporting elite, specialising in the creation of high performing cultures.

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