If I shout loud enough, will you stop and listen?
The traditional marketing purchase funnel works on that premise. If I shout at enough people, I’ll get a few responses and some business.
Today, the dynamics of marketing has changed. You see, attention used to be relatively easy to get, so I could shout at lots of people and receive some response.
Today, we live in a world of information overload. We have so much information, bombarded with so many messages, we don’t know what to do with it all, and there’s a direct cause and effect.
In a world where there is loads and loads of abundance of information, attention has now become scarce.
In order to get people’s attention, it’s no good just to shout. Your marketing has to provide your audience with value. In other words, marketing is no longer a means to an end, it is an end in itself.
Marketing has become a product in its own right.
What that means is simply this: Does your marketing provide your audience with value regardless of whether they’re going to buy from you right now?
So before you put your marketing together, make sure you give value to your customers!
There may be small changes to the spoken word in this transcript in order to facilitate the readability of the written English