Making it easy to buy

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About this video

It’s amazing how many companies are really quite difficult to buy from. You’d think they didn’t want to sell anything. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains the importance of evidence and testimony.

Video length: 4:50

Watertight Marketing:

Delivering Long-Term Sales Results

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About Bryony Thomas

As a self-funding student Bryony took the role of telephone fundraising with ActionAid. Within three months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies.

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