How can I best use digital marketing?

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Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix?

In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses why it's absolutely essential for any B2B marketer to embrace digital.

Video length: 4:49

Innovative B2B Marketing

New Models, Processes and Theory

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About Simon

Simon Hall is a marketing innovator with over 20 years’ experience in Technology and Services Marketing. In his former career, he served as UK Chief Marketing Officer for Dell as well as many senior  European roles at Acer, Microsoft and Toshiba; he is also author of the book ‘Innovative B2B Marketing’. 

In 2016 Simon founded NextGen Marketing Solutions, with the aim to help companies of all sizes capitalize on the latest marketing techniques. He is passionate about pioneering new and exciting initiatives and sharing his knowledge and experience with the current and next generation of marketers, and you can find him regularly speaking at conferences and events, as well as on the board of several associations.

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