Watched
View Post

Competition ain’t what it used to be

You may not have thought that Harley Davidson’s main competitor was a living room extension, but it is. In this VLOG, Grant Leboff explains that today, companies that you should class as competitors isn’t as obvious as it appears.

Watched
View Post

People Buy on Price

People are often heard to say that customers only buy on price and that there isn’t anything else, but in this Vlog, Grant makes the case that price is only one criteria of purchase. There are more…

Watched
View Post

Optimising your Pricing

When you go to the cinema there will be a different price for adults compared with senior citizens and most people are OK with that. In this Vlog, Grant asks; … but would you still be OK if there was a different price for men and women?

Watched
View Post

Don’t Pitch too Early

If you’re unwell and your doctor prescribed big yellow tablets, most of us would take them. In this Vlog, Grant asks; But what if your doctor was on commission for those big yellow tablets, would you still feel the same way?

Watched
View Post

I don’t do marketing

Do you think that your business doesn’t need marketing? In this Vlog, Grant explains that, every business does marketing, even if they don’t think of it as such.