Why are people’s social media profiles so bad? In this Vlog, Grant examines common mistakes and suggests what people can do to improve them.
Sales, this time it’s personal
When your sales proposal is turned down, is it you or your product / service that is being rejected? In this Vlog, Grant explains that when you’re selling, you need to think in terms of the ‘sales experience’.
Everybody is a Media Personality Now
These days, everybody needs to think of themselves as a media personality.
How do you get more bang for your buck from your marketing and make it really effective?
In this Vlog Grant explains how it’s all down to the ‘homogenous unit’ principle
Why has marketing hijacked social media?
Marketing used to be responsible for corporate-to-person communications and sales teams used to talk to customers directly. So why has marketing hijacked social media?
Lock Up Your Data
For years, companies have surreptitiously taken our data and used it to market to us, or sold it to others, so they could promote to us. GDPR changes all that. In this Vlog, Grant explains how GDPR changes the data collection model for your business.
The New Anonymous Customer
As more potential customers go on line to research for products or services, they are more reluctant to reveal to companies who they are. In this Vlog, Grant explains the challenges.
You don’t have a personal brand
Why is it that so many people extol the virtues of personal branding? In this VLOG Grant argues that only products need a brand, not human beings
Competition ain’t what it used to be
You may not have thought that Harley Davidson’s main competitor was a living room extension, but it is. In this VLOG, Grant Leboff explains that today, companies that you should class as competitors isn’t as obvious as it appears.
Emotion
Antonio Damasio, the leading professor in neuroscience, once said, “Human beings are feeling machines that think. We’re not thinking machines that feel.” While people are worrying about what makes their proposition unique, what they fail to think about is actually the emotional proposition they have for the customer.