In this Vlog, Grant Leboff explains that you don’t have to create all of your content yourself.
How do you keep the content on your website or social media fresh and interesting? In this vlog, Grant explains that sometimes, it’s all about ‘changing focus’ but what does that mean?
In many companies, most of the staff have never watched their own corporate video. In this vlog Grant asks if it’s that dull, why do you think your customers and prospects are going to engage with it?
In this Vlog Grant explains that although you have to create content which provides your audience with value, you also have to create content which links back to the purchase journey.
If, in 1998 Yellow Pages was the king of search, why did the Google overtake them? If Blockbusters were the king of video rental, why did Netflix overtake them? In this vlog Grant explains that it was all about their failure to use their own data and asks if are you sitting on data, or knowledge, that you are simply not utilising at the moment? In other words, are your competitors up to something you don’t quite understand?
In your growing B2B businesses, you make the phone calls, send the e-mails and the Linked-In messages. Then you bring in a marketing manager to do it all, but it’s really only a title and nothing much happens to sales. In this week’s vlog Grant explains that that’s when people complain that ‘this marketing stuff doesn’t work’ and why it happens.
When you’re trying to communicate the value of your products and services, it seems natural to tell your customers all the positive things that you offer. In this Vlog Grant explains why being so positive doesn’t always work.
Grant explains that, like the Amazon, Amazon online, like other leading companies, is also an ecosystem…
Can simple words make you feel sick? In this Vlog, Grant explains that we taste words as well as food, and sometimes the latter is more powerful than the former.
The ubiquity of cameras on phones and social media channels where people can post videos, be it Facebook, LinkedIn, Instagram or others, means that sales people today need to be masters of video too. In this vlog, Grant explains why…