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Confirmation Bias
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Why do you think that Volvo cars are safe? In this Vlog, Grant explains that it’s down to ‘Confirmation Bias’ and how it can help your business.

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The Digital Mindset
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If we all needed an MBA to use Facebook, it wouldn’t have 2 billion users. In this vlog, Grant explains that getting to grips with digital is not about understanding technology, it’s about having a new way of thinking.

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Fake News
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There has always been inaccurate reporting, so why the emphasis now on fake news? In this Vlog, Grant explains that it’s us who have changed, not the news – and why that’s important for your business.

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Making Use of Customer Attention
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Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.

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Effective Market Segmentation
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Not all people in the same demographic group are the same. You can’t go to a data broker and ask for managing directors who drive the same car, because that kind of segmentation doesn’t exist…