We are often under the illusion that customers only want the best result, but actually, that’s not always the case. In this Vlog, Grant explains what customers really want.
What is the Purpose of a Brand?
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Stop Persuading People to Buy Your Stuff
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In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale – but if you inspire them to buy, not only will you make a sale, but they’ll share it and tell others
A Lettuce Ate My Grandmother
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In this Vlog, Grant explains the importance of creating attention grabbing headlines.
What’s Your Narrative?
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The point of your headlines is to get someone to read the next line of your article or advert. The point of the first five seconds of a video is to get someone to watch the next five seconds. In this Vlog, Grant explains that, in order to achieve this, your messaging needs to be as simple as possible…
Cognitive Economy
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Have you ever lost out to the competition and not been able to understand why? In this VLOG, Grant explains why having the best products and services isn’t always enough?
When the Channel kills the Value Proposition
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Grant explains that when you’re thinking about the channels you’re going to use to get to market, it’s not just enough to think about where your customers are, but also what’s appropriate with the products and services that you’re offering.
The Cardinal Sin of Marketing
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We live in a world of an absolute abundance of information and the only way we can cope with it all is to ignore as much as we can. In this Vlog, Grant explains the marketer’s greatest mistake when trying to overcome this barrier.
Marketing Isn’t About Winning Customers
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Grant explains that marketing used to be the art of interrupting someone else’s audience – be it an advert in a trade magazine, on the TV or in the cinema. Now, you have to get it yourself…
Don’t Mistake Tactics For Strategy
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Some people are under the misconception that the Trojan horse was a strategy. In this Vlog, Grant explains that the horse was a tactic and how that relates to your marketing.
The A-Ha Moment
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What do you call the moment when, despite all the warnings, a clinically obese women, realises she has to stop eating and lose weight?