People often say that marketing is there to generate leads and opportunities and sales is there to convert them. But in today’s marketplace, we can all quote examples where that just isn’t the case anymore. In this Vlog, Grant explains the difference between sales and marketing
How to not miss a sale – the Columbo technique
What can the TV detective Colombo teach you about selling? ? In this Vlog, Grant discovers what you can learn from Columbo’s famous catch-phrase.
Could you prospect better?
When you are prospecting, who do you target – an individual, a stable company or one that is in a state of flux? In this Vlog, Grant explains that the biggest barrier to a sale, is often the status quo.
How well is your brand doing?
In this Vlog, Grant explains how you can judge your brand’s success
What Is Marketing?
Many business owners say they don’t do any marketing. In this Vlog, Grant explains that the exact opposite is true.
Stop With The Data Already
Don’t rely too much on your algorithms. In this vlog, Grant explains that however much we may analyse our data, it will never replace creativity.
The Truth Of Echo Chambers
There’s a myth that echo chambers exist because online, we only look at opinions that support our own. In this Vlog, Grant explains that echo chambers do exist, just not in the way we think about them
Why Fairness in Business Matters
When Whitney Houston died in 2012, were Sony Records right to immediately increase the prices of all her albums? In this Vlog Grant explains that the answer is a definite YES … and NO.
The Human Propensity Not To Die
How much will people go against their own logic, so as not to be seen as going out on a limb? In this Vlog, Grant explains why people are willing to do just that and how that affects your business.
Making Your Products And Services Attractive
In this VLOG, Grant explains that there is no such thing as absolute value and, as with your own products or services, it all matters on what your reference points are and the way that you frame it.