If we all needed an MBA to use Facebook, it wouldn’t have 2 billion users. In this vlog, Grant explains that getting to grips with digital is not about understanding technology, it’s about having a new way of thinking.
The Digital Mindset
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The buying journey hasn’t changed
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People, all over the world, have started talking about the fact that the buying journey is no longer linear. In this Vlog, Grant explains that this is not the case.
Your USP explained in one simple step
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Today, no company, even the mighty Apple, have a USP for very long, if at all. In this Vlog, Grant explains why it no longer matters.
Avoiding Social Media platforms won’t spare your business from being mentioned
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Just because you decide not to be on Twitter or Facebook, it doesn’t mean that someone else can’t post something about you on those platforms.
The Importance of weak ties
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In this Vlog Grant asks – if someone wants to connect with you online, and you don’t know them too well – should you refuse?
Fake News
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There has always been inaccurate reporting, so why the emphasis now on fake news? In this Vlog, Grant explains that it’s us who have changed, not the news – and why that’s important for your business.
Making Use of Customer Attention
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Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.
Effective Market Segmentation
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Not all people in the same demographic group are the same. You can’t go to a data broker and ask for managing directors who drive the same car, because that kind of segmentation doesn’t exist…
Getting People to Share Your Content
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Too many people in business create content without considering; what is the emotional deliverable for their client. In this Vlog, Grant explains why it is so important.
What Is Influencer Marketing?
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Most people think of ‘influencer marketing’ as a celebrity endorsing a product. Because of this, many businesses don’t think that influencer marketing is for them. In this Vlog, Grant explains that this doesn’t necessarily need to be the case.