Grant explains that when you’re thinking about the channels you’re going to use to get to market, it’s not just enough to think about where your customers are, but also what’s appropriate with the products and services that you’re offering.
When the Channel kills the Value Proposition
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The Cardinal Sin of Marketing
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We live in a world of an absolute abundance of information and the only way we can cope with it all is to ignore as much as we can. In this Vlog, Grant explains the marketer’s greatest mistake when trying to overcome this barrier.
Marketing Isn’t About Winning Customers
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Grant explains that marketing used to be the art of interrupting someone else’s audience – be it an advert in a trade magazine, on the TV or in the cinema. Now, you have to get it yourself…
Don’t Mistake Tactics For Strategy
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Some people are under the misconception that the Trojan horse was a strategy. In this Vlog, Grant explains that the horse was a tactic and how that relates to your marketing.
The A-Ha Moment
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What do you call the moment when, despite all the warnings, a clinically obese women, realises she has to stop eating and lose weight?
Same Hours, Less Time!
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Do you keep running out of time? Not enough hours in the day? Grant Leboff explains why..
Is There Meaning in Your Marketing?
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In 1955 Edward Bernays, one of the forerunners of modern branding, wrote in his book ‘The engineering of consent’, that human desires and motivations rest in our subconscious. In this Vlog, Grant explains what that means and how it relates to your marketing today.
Your CRM is rubbish
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Grant questions why you enter information you have gleaned about your customers, such as their birthday, children or favourite sports team on your CRM
The customer is the channel
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Grant explains that in order to have really effective marketing and communications today, one has to understand the consequences of the digital and technological revolution…
The Importance Of Signalling
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When you meet someone for the first time and you are trying to sum them up, do you look at their shoes? This is known as a ‘non-verbal cue’ and in this vlog, Grant explains why we do that and how it relates to your business.