In this Vlog, Grant explains that whilst people still talk face to face and on the telephone, today the nature of word of mouth has changed and business can’t ignore it.
Why you can’t rely on word of mouth
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Identity triangle – consistency in your communications
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How do you get consistency in your communications when you are using multiple channels such as; Facebook, LinkedIn, YouTube and your website? In this Vlog, Grant explains how to create a strong identity when your own multiple media channels
Your website is a social magazine
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Is your website a monologue or an ever changing social magazine? In this Vlog, Grant explains why it should be the latter.
Knowledge isn’t power
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Businesses were originally built on the assumption of scarcity. That is, you had knowledge and products that made you attractive because they couldn’t be found elsewhere.
In this Vlog, Grant explains that this is no longer the case.
Creating regular content efficiently
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Producing a blog, every week, isn’t always as easy as it sounds. ‘Stuff’ always happens that gets in the way of putting your thoughts together. In this Vlog, Grant explains how to overcome such problems and produce regular good quality content.
Where do your clients learn?
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In this Vlog, Grant explains that while social platforms may contain some useful information, professionals in any industry will have their favourite ‘go to’ places to learn and you need to be there.
How do you get in front of cold prospects?
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In this Vlog, Grant explains how to get in front of cold prospects and raise your credibility at the same time.
What’s the difference between selling and order taking?
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In this Vlog, Grant explains how to overcome the problem of encountering customers who believe they know what they want to order, long before you walk in the door.
What the Premier League can teach us about Content Creation
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Have you ever struggled to make content that’s really interesting for your audience?
In this Vlog, Grant explains one technique you may want to consider. It’s called Combined Relevance
Social is a way of thinking, not a platform
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How many times have you heard people talk about ‘social’ like it’s a platform?
In this Vlog, Grant explains that Facebook or Twitter are no longer merely social platforms, they are the way we behave.