You may be very experienced and smooth in delivering your sales presentation, but there is every chance that your customers may have other, related, personal or business considerations on their minds apart from just listening to you.
We all make platitudes about – business being about reputation, it’s about who knows you and who you know – and yet how many people strategically ensure they are known by the right people?
Why do people use the term ‘closing a sale’? In this Vlog, Grant Leboff explains why it’s the worst possible term you could ever use.
The traditional marketing purchase funnel works on this premise; If I shout at enough people, I’ll get a few responses and some business. In this Vlog, Grant explains that today, these dynamics of marketing have changed.
Why is it that when you walk into a shop, and the sales assistant asks ‘can I help you’, the first thing you say is, ‘No thanks. I’m just looking’. In this Vlog, Grant Leboff explains why you respond in that way and how that lesson can help you when selling in business.
People don’t play the game anymore. Why do customers only give one word answers – when politicians, who are asked for a yes or no answer, can drone on for what seems like hours? In this VLOG, Grant Leboff explains why and how to overcome your dilemma
Ask most people what they consider is the safest brand of car, and the first one they’re likely to suggest is a Volvo. In this VLOG, Grant explains why.
In this Vlog, Grant explains that whilst he has a profit motive in his consultancy, as a customer, you will want to know what is in it for you. For that to happen, he has to have a bigger purpose than just earning a living.
What sort of person do you want to employ in a sales role? In this Vlog, Grant explains how the skills of a ‘typical’ salesperson have now changed
Imagine trying to memorise a poem visually, where you’re not allowed to say the words out loud. You’d find it almost impossible. Grant explains that there’s a good reason for that and how it applies to your business.