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Mr Shouty

The traditional marketing purchase funnel works on this premise; If I shout at enough people, I’ll get a few responses and some business. In this Vlog, Grant explains that today, these dynamics of marketing have changed.

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Emotion

Antonio Damasio, the leading professor in neuroscience, once said, “Human beings are feeling machines that think. We’re not thinking machines that feel.” While people are worrying about what makes their proposition unique, what they fail to think about is actually the emotional proposition they have for the customer.

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Don’t tell me. Show me

Why don’t people believe politicians and salespeople? In this Vlog, Grant explains that it is no good simply telling everyone how good you are, you have to demonstrate how good you are

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Communication Is Theatre

Would you buy French wine in a supermarket just because a French accordion is playing in the background? In this Vlog, Grant explains that that’s exactly what you might do… and why.

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Make your customer the hero

When breaking up, a common line people give their partner is something like; “Darling, it’s not you it’s me.” The problem is, that’s how most people do their marketing.
In this Vlog, Grant explains why you must make the customer the hero.

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Why Perfect Isn’t Perfect

In 1949, when Volkswagen launched the Beetle in the USA, why did their ads call it ‘ugly’? In this Vlog, Grant explains why this and similar apparently self-denigrating ads worked.