Stop Persuading People to Buy Your Stuff - Sticky Marketing Club

Stop Persuading People to Buy Your Stuff

In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale - but if you inspire them to buy, not only will you make a sale, but they'll share it and tell others


Stop persuading people to buy your stuff.

No! Really!

Stop persuading people to buy your stuff!

The thing is, if you try and persuade someone to buy, you may or may not make a sale, but in the digital economy, that simply isn't enough.

The number one way information is learned today is through social sharing. If you persuade someone to buy, they won't share it with anyone else, but if you inspire them to buy, not only will you make a sale, but they'll share it and tell others and, therefore, they will bring more customers to you.

For a business, trying to inspire someone might sound daunting, but what we really mean is moving someone emotionally. Think about it. You only share content that moves you emotionally. It might make you laugh, cry, shock you, or make you think, but it's the emotional reaction that encourages you to share it with others. If you want to be really successful, put your efforts into inspiring and stop worrying about persuading people to buy

There may be small changes to the spoken word in this transcript in order to facilitate the readability of the written English

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Grant Leboff
Founder of Sticky Marketing Club, Grant provides businesses with new Sales and Marketing strategies to be successful in an ever changing world.

6 Comments

  1. July 5, 2017, 9:59 pm   /  Reply

    Grant
    Another superb 60 second gem. Keep them coming
    Richard

    • Grant Leboff
      July 6, 2017, 5:09 am   /  Reply

      Thank you Richard. I am glad you enjoy the vlogs.

  2. July 7, 2017, 4:01 pm   /  Reply

    Im my world I'd translate this as "Stop persuading people to give to your charity". A lesson for fundraisers. Keep them coming!

    • Grant Leboff
      July 9, 2017, 2:22 pm   /  Reply

      Thanks Richard. You are right, the message is equally as applicable to fundraising.

  3. Ariel Y Margolis
    July 8, 2017, 9:42 pm   /  Reply

    Relationships are built around emotion and trust. Both lead to inspiration which then lead to the inspired to say, "This product inspires me to be/do..." The product is secondary... the tool for the inspiration. Great insight Grant! Thank you for sharing!

    • Grant Leboff
      July 9, 2017, 2:21 pm   /  Reply

      Thanks Ariel I am glad you liked the vlog. I agree, emotion plays a huge part in decision making

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