In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale – but if you inspire them to buy, not only will you make a sale, but they’ll share it and tell others
Stop persuading people to buy your stuff.
Stop persuading people to buy your stuff!
The thing is, if you try and persuade someone to buy, you may or may not make a sale, but in the digital economy, that simply isn’t enough.
The number one way information is learned today is through social sharing. If you persuade someone to buy, they won’t share it with anyone else, but if you inspire them to buy, not only will you make a sale, but they’ll share it and tell others and, therefore, they will bring more customers to you.
For a business, trying to inspire someone might sound daunting, but what we really mean is moving someone emotionally. Think about it. You only share content that moves you emotionally. It might make you laugh, cry, shock you, or make you think, but it’s the emotional reaction that encourages you to share it with others. If you want to be really successful, put your efforts into inspiring and stop worrying about persuading people to buy
There may be small changes to the spoken word in this transcript in order to facilitate the readability of the written English