People, all over the world, have started talking about the fact that the buying journey is no longer linear. In this Vlog, Grant explains that this is not the case.
Is your website part of your sales or marketing?
Is your social media sales or marketing?
Well to know, you need to understand the difference between the two.
There are two fundamental differences, the first is simply this, marketing is there to generate opportunities for a business. Sales is about converting those opportunities into transactions.
However, on its own that isn’t enough. You see, cold calling was traditionally done by sales departments, but if marketing was about generating opportunities, and sales is about converting them, then surely marketing should’ve been doing the cold calls, so why was that sales?
You see, there’s a second part to the definition, marketing is responsible for brand to person communications. Whereas sales, is responsible for person to person communications.
So E-commerce platforms aside, a website is traditionally a marketing discipline because it’s brand to person communications, whereas, you may be surprised to know that social media should really be a sales discipline, because that in the main is person to person communications.
There may be small changes to the spoken word in this transcript in order to facilitate the readability of the written English