How do you keep the content on your website or social media fresh and interesting?
In this vlog, Grant explains that sometimes, it’s all about ‘changing focus’ but what does that mean?
As businesses own immediate channels today, their websites and social media, the challenge is; to keep it fresh and interesting.
If content is the currency of media, what makes that content work, is narrative – the stories that you tell.
How do you find new stories to tell?
How do you keep them interesting?
Sometimes it’s all about the power of changing focus.
Let me give you an example. Donald Trump is one of the most covered figures in political history. He’s all over our newspapers, our radio, and our TV, so what fresh views are there to tell about his presidency? At the same time, he’s also one of the most polarizing political figures of all time, and whether you support him or you criticise him, he doesn’t elicit a lot of sympathy from either side.
But we can learn something from the power of changing focus.
What would happen if we told the story of Trump’s presidency through his son’s eyes, Barron Trump? This is one of the most vilified political figures in history, but if you look through his son’s eyes at his dad been dragged through the press every day and criticised, it might elicit a very different view of what’s going on in the White House.
If you think of your business as a picture on a canvas, actually where you zone the camera lens, on that canvas, can elicit very different stories to tell and very different feelings for your customers.