AI can give you Da Vinci, but not before Da Vinci gave you Da Vinci, and that goes for all other visionaries. In this vlog, Grant explains where AI and creativity go their separate ways.
The Cardinal Sin of Marketing
We live in a world of an absolute abundance of information and the only way we can cope with it all is to ignore as much as we can. In this Vlog, Grant explains the marketer’s greatest mistake when trying to overcome this barrier.
Why websites fail
As the digital world evolves, online is becoming a world of meaningful experience. In this vlog, Grant explains that in today’s marketplace, your website needs to offer more than simply being a point of reference.
Marketing Isn’t About Winning Customers
Grant explains that marketing used to be the art of interrupting someone else’s audience – be it an advert in a trade magazine, on the TV or in the cinema. Now, you have to get it yourself…
Keeping to a healthy marketing diet
Although you may like desserts, imagine what you’d feel like if that’s all you ate. In this vlog, Grant sets out the marketing equivalent of only wanting the pudding, but ignoring the protein and vegetables.
The A-Ha Moment
What do you call the moment when a clinically obese woman realises she has to stop eating and lose weight?
In this vlog, Grant explains how that same moment of realisation can work for your customers
What is the difference between Coke in a can and Coke in a bottle?
Have you ever wondered why, when you go into a convenience store, you normally buy your Coke in a can, but if you go to an upmarket bar, your Coke is invariably served from Coke’s iconic glass bottle?
Same Hours, Less Time!
Why do we have less time than ever before? We have all this technology that’s meant to be saving us time and yet we seem to have less hours in the day than any time in history.
In this vlog, Grant Leboff explains why..
‘CARS’ – How to check the Marketer’s sanity
In 2017, Adidas sent out an email to participants of the Boston Marathon which, although unintentional, was viewed as being in very poor taste. In this vlog, Grant explains how to check the marketer’s sanity using the acronym ‘CARS’.
The customer is the channel
Grant explains that in order to have really effective marketing and communications today, one has to understand the consequences of the digital and technological revolution…
