Grant explains that marketing used to be the art of interrupting someone else’s audience – be it an advert in a trade magazine, on the TV or in the cinema. Now, you have to get it yourself…
Keeping to a healthy marketing diet
Although you may like desserts, imagine what you’d feel like if that’s all you ate. In this vlog, Grant sets out the marketing equivalent of only wanting the pudding, but ignoring the protein and vegetables.
The A-Ha Moment
What do you call the moment when a clinically obese woman realises she has to stop eating and lose weight?
In this vlog, Grant explains how that same moment of realisation can work for your customers
What is the difference between Coke in a can and Coke in a bottle?
Have you ever wondered why, when you go into a convenience store, you normally buy your Coke in a can, but if you go to an upmarket bar, your Coke is invariably served from Coke’s iconic glass bottle?
Same Hours, Less Time!
Why do we have less time than ever before? We have all this technology that’s meant to be saving us time and yet we seem to have less hours in the day than any time in history.
In this vlog, Grant Leboff explains why..
‘CARS’ – How to check the Marketer’s sanity
In 2017, Adidas sent out an email to participants of the Boston Marathon which, although unintentional, was viewed as being in very poor taste. In this vlog, Grant explains how to check the marketer’s sanity using the acronym ‘CARS’.
The customer is the channel
Grant explains that in order to have really effective marketing and communications today, one has to understand the consequences of the digital and technological revolution…
How to share other people’s content
In this Vlog, Grant Leboff explains that you don’t have to create all of your content yourself.
How to create content that sells
In this Vlog Grant explains that although you have to create content which provides your audience with value, you also have to create content which links back to the purchase journey.
Building an Audience
Grant Leboff describes how to build an audience on a website or social media