Have you ever lost out to the competition and not been able to understand why? In this VLOG, Grant explains why having the best products and services isn’t always enough?
When the Channel kills the Value Proposition
Grant explains that when you’re thinking about the channels you’re going to use to get to market, it’s not just enough to think about where your customers are, but also what’s appropriate with the products and services that you’re offering.
The Cardinal Sin of Marketing
We live in a world of an absolute abundance of information and the only way we can cope with it all is to ignore as much as we can. In this Vlog, Grant explains the marketer’s greatest mistake when trying to overcome this barrier.
Marketing Isn’t About Winning Customers
Grant explains that marketing used to be the art of interrupting someone else’s audience – be it an advert in a trade magazine, on the TV or in the cinema. Now, you have to get it yourself…
The A-Ha Moment
What do you call the moment when a clinically obese woman realises she has to stop eating and lose weight?
In this vlog, Grant explains how that same moment of realisation can work for your customers
Same Hours, Less Time!
Why do we have less time than ever before? We have all this technology that’s meant to be saving us time and yet we seem to have less hours in the day than any time in history.
In this vlog, Grant Leboff explains why..
‘CARS’ – How to check the Marketer’s sanity
In 2017, Adidas sent out an email to participants of the Boston Marathon which, although unintentional, was viewed as being in very poor taste. In this vlog, Grant explains how to check the marketer’s sanity using the acronym ‘CARS’.
The customer is the channel
Grant explains that in order to have really effective marketing and communications today, one has to understand the consequences of the digital and technological revolution…
How to share other people’s content
In this Vlog, Grant Leboff explains that you don’t have to create all of your content yourself.
How to create content that sells
In this Vlog Grant explains that although you have to create content which provides your audience with value, you also have to create content which links back to the purchase journey.