As more potential customers go on line to research for products or services, they are more reluctant to reveal to companies who they are. In this Vlog, Grant explains the challenges.
You don’t have a personal brand
Why is it that so many people extol the virtues of personal branding? In this VLOG Grant argues that only products need a brand, not human beings
Competition ain’t what it used to be
You may not have thought that Harley Davidson’s main competitor was a living room extension, but it is. In this VLOG, Grant Leboff explains that today, companies that you should class as competitors isn’t as obvious as it appears.
People Buy on Price
People are often heard to say that customers only buy on price and that there isn’t anything else, but in this Vlog, Grant makes the case that price is only one criteria of purchase. There are more…
Optimising your Pricing
When you go to the cinema there will be a different price for adults compared with senior citizens and most people are OK with that. In this Vlog, Grant asks; … but would you still be OK if there was a different price for men and women?
Don’t Pitch too Early
If you’re unwell and your doctor prescribed big yellow tablets, most of us would take them. In this Vlog, Grant asks; But what if your doctor was on commission for those big yellow tablets, would you still feel the same way?
Build awareness the University of Pittsburgh way
Oscar Wilde famously said, ‘familiarity breeds contempt’ but in this Vlog, Grant shows that this is not the case.
Congratulations! You own a media business
In this Vlog, Grant explains that, whether you like it or not, over 90% of business purchases start with an online search, and that makes your online media channels vital.
I don’t do marketing
Do you think that your business doesn’t need marketing? In this Vlog, Grant explains that, every business does marketing, even if they don’t think of it as such.
Why you can’t rely on word of mouth
In this Vlog, Grant explains that whilst people still talk face to face and on the telephone, today the nature of word of mouth has changed and business can’t ignore it.
