View Post

Building your reputation in the digital age

We’re very familiar with the phrase ‘people buy people’, but while that’s always been the case, the way that plays out in the digital age is different. In this Vlog, Grant explains how you build your reputation online

View Post

How Culturally Relevant Is Your Brand

The power of a brand is that it’s familiar, but In this vlog, Grant explains that even if familiarity is a brand strength, there are times when a company must decide to change its positioning.

View Post

Great Content Isn’t Enough For Crowd Culture

Have you ever made a great video, white paper or podcast and then been disappointed with how few views, shares or likes that it received?In this Vlog, Grant explains the reason is that just making good content is simply not enough.

View Post

Why Fairness in Business Matters

When Whitney Houston died in 2012, were Sony Records right to immediately increase the prices of all her albums? In this Vlog Grant explains that the answer is a definite YES … and NO.

View Post

Pick Your Pond

Are there so many competitors in your marketplace that you find it difficult to cut through the noise? In this Vlog, grant explains that you have got to ‘pick the right pond’.

View Post

Is reputation a process?

It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…

View Post

Competition ain’t what it used to be

You may not have thought that Harley Davidson’s main competitor was a living room extension, but it is. In this VLOG, Grant Leboff explains that today, companies that you should class as competitors isn’t as obvious as it appears.