Watched
View Post

Are You Missing Out By Not Utilising Strategic Partnerships?
Rate this:
[Total: 1   Average: 4/5]

It becomes increasingly difficult to obtain attention from prospects and customers alike. Today, we are all swamped with an array of online TV and video channels, digital radio, blogs, 24/7 news, apps, emails, text messages, phone calls and a plethora of social media interactions etc.

Watched
View Post

Why ‘Cognitive Economy’ Matters To Your Business
Rate this:
[Total: 1   Average: 3/5]

Many organisations primarily focus on ‘what’ they do and provide for their customers. The best companies will often strive to continually improve the products and services they deliver. Yet, the simple truth is that, in today’s digital web enabled world, there is very little that a company can introduce that won’t be copied immediately by competitors, if it is deemed to be an intelligent development in attracting or retaining customers.

Watched
View Post

Be Aware – The Internet Is Under Threat!
Rate this:
[Total: 1   Average: 5/5]

the vibrancy that the internet delivers is now under threat. Until now, the owners of the pipes through which the information travels, when we use the internet, have not been allowed to discriminate between the information that they deliver. So, companies such as Verizon, Comcast and AT&T in the USA or BT, Virgin Media and Sky in the UK, have to give equal priority to a big business, media company or individual blogger.

Watched
View Post

For What Purpose Are You Using Social Media?
Rate this:
[Total: 1   Average: 5/5]

Businesses’ use of social media reminds me a little of the beginnings of the mobile phone. While embraced as exciting by a few people, at the beginning, many found the idea of a mobile phone abhorrent. “Why would I want people to be able to contact me everywhere I go?” was a usual retort I often heard. Of course, over time usage grew and now most people would find it hard to live without their mobile phone.

Watched
View Post

Marketing Today – Its About People, NOT Products Or Services
Rate this:
[Total: 1   Average: 4/5]

Today, we live in a world where products are ubiquitous. With the speed of communication, and transparency of the web, even the most innovative businesses have a very small window of opportunity to have a true USP. For example, Samsung introduced the world to its Galaxy Tab tablet device a mere five months after the iPad was first released.

Watched
View Post

Does Your Business Need Stickier Marketing?
Rate this:
[Total: 1   Average: 4/5]

Some marketers will tell you it is business as normal, that digital channels such as Facebook, Twitter and YouTube just represent new opportunities to communicate. They simply add to the more traditional vehicles such as direct mail and telemarketing. The fundamental principles of marketing, however, have not changed. These marketers are wrong.

Watched
View Post

What Are You Doing To Encourage Advocacy?
Rate this:
[Total: 1   Average: 4/5]

As early as 1967, Professor Johan Arndt from the Colombia Graduate School Of Business identified ‘word of mouth’ as “one of the most important, if not the most important source of information for the consumer.” As time marches on, ‘word of mouth’ only becomes more influential.