The ‘too expensive’ objection

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When a salesperson is told ‘it’s too expensive’, is that the real objection or is there something else going on? In this lesson, Grant Leboff and author & sales trainer Tony Morris, dig deeper.

Video length: 4:29

Dear Sales Doctor

Answers to the sales questions you were afraid to ask

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About Tony Morris

Tony Morris has over 8 years sales training experience and over fifteen years of selling, prior to setting up his sales training consultancy, Sales Doctor. He has a regular column in the London Evening Standard and Greater Manchester Business Week Magazine, among others, His first book was on sales training tips, entitled “Coffee’s for Closers”. Here he discusses his follow up book, “Dear Sales Doctor,” with Grant Leboff.

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