Establishing Credibility

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Sometimes, potential customers are scared to use you because they don’t know who you are. In this lesson, Sales Trainer Tony Morris, suggests ways to alleviate such fears.

Video length: 4:01

Dear Sales Doctor

Answers to the sales questions you were afraid to ask

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About Tony Morris

Tony Morris has over 8 years sales training experience and over fifteen years of selling, prior to setting up his sales training consultancy, Sales Doctor. He has a regular column in the London Evening Standard and Greater Manchester Business Week Magazine, among others, His first book was on sales training tips, entitled “Coffee’s for Closers”. Here he discusses his follow up book, “Dear Sales Doctor,” with Grant Leboff.

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