We’re very familiar with the phrase ‘people buy people’, but while that’s always been the case, the way that plays out in the digital age is different. In this Vlog, Grant explains how you build your reputation online
The Limits Of Authenticity
The year after Volkswagen faked their emission figures for their diesel cars, their sales went up. In this vlog, Grant explains what happened.
How Culturally Relevant Is Your Brand
The power of a brand is that it’s familiar, but In this vlog, Grant explains that even if familiarity is a brand strength, there are times when a company must decide to change its positioning.
Great Content Isn’t Enough For Crowd Culture
Have you ever made a great video, white paper or podcast and then been disappointed with how few views, shares or likes that it received?In this Vlog, Grant explains the reason is that just making good content is simply not enough.