Today, no company, even the mighty Apple, have a USP for very long, if at all. In this Vlog, Grant explains why it no longer matters.
Marketing Isn’t About Winning Customers
Grant explains that marketing used to be the art of interrupting someone else’s audience – be it an advert in a trade magazine, on the TV or in the cinema. Now, you have to get it yourself…
Same Hours, Less Time!
Why do we have less time than ever before? We have all this technology that’s meant to be saving us time and yet we seem to have less hours in the day than any time in history.
In this vlog, Grant Leboff explains why..
‘CARS’ – How to check the Marketer’s sanity
In 2017, Adidas sent out an email to participants of the Boston Marathon which, although unintentional, was viewed as being in very poor taste. In this vlog, Grant explains how to check the marketer’s sanity using the acronym ‘CARS’.
The customer is the channel
Grant explains that in order to have really effective marketing and communications today, one has to understand the consequences of the digital and technological revolution…
Building an Audience
Grant Leboff describes how to build an audience on a website or social media
A short history of the Purchase Funnel
Grant explains how the Digital Sales Funnel has superseded the traditional Sales Funnel which was created in 1898.
What’s the story?
Do you think that your product or service is dull? In this Vlog, Grant explains that it may often seem that you have no narrative but on closer examination, there is always a story.
Let’s Ban Content Marketing
Do you fully understand what ‘Content Marketing’ actually means to your business? In this Vlog, Grant explains that content is THE currency of media today and why it is so important