Grant Leboff’s 5th Book
Myths of Marketing
“Caution: this book will annoy others, as you’ll keep shouting out “YES!” every few pages. A must-read for everyone who spends even five per cent of their time thinking about marketing.”Jay Baer, Founder, Convince & Convert, and co-author, Talk Trigger
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Videos from Grant Leboff
Don’t Mistake Tactics For Strategy
Some people are under the misconception that the Trojan horse was a strategy. In this Vlog, Grant explains that the horse was a tactic and how that relates to your marketing.
The A-Ha Moment
What do you call the moment when, despite all the warnings, a clinically obese women, realises she has to stop eating and lose weight?
Same Hours, Less Time!
Do you keep running out of time? Not enough hours in the day? Grant Leboff explains why..
Is There Meaning in Your Marketing?
In 1955 Edward Bernays, one of the forerunners of modern branding, wrote in his book 'The engineering of consent', that human desires and motivations rest in our subconscious. In this Vlog, Grant explains what that means and how it relates to your marketing today.
Your CRM is rubbish
Grant questions why you enter information you have gleaned about your customers, such as their birthday, children or favourite sports team on your CRM
The customer is the channel
Grant explains that in order to have really effective marketing and communications today, one has to understand the consequences of the digital and technological revolution...
Gain valuable insight from our experts
How does experiential marketing lead to sales?
Experiential marketing is often seen as organising just a fun event. In this lesson, Shirra Smilansky author of Experiential Marketing, explains that its principles are related to the classic AIDA purchase funnel
What Others Say..
Reviews, Comments and Mentions from around the Internet.
28 April 2020 Educate_Motivate_Innovate @ns_conference A huge NSC thank you to @grantleboff for his fantastic webinar this morning on “The Sales & Marketing Conundrum”! Did you miss it? Don’t worry, you can catch up on all past webinars here: https://t.co/XizDK0llJ0
28 April 2020 Global CIF, LLC@GlobalCIF Another excellent #webinar provided by @ns_conference! @GrantLeboff provided excellent information in “The Sales and Marketing Conundrum.” Lots of details that B2B and B2C sales and marketing professionals should take to heart and implement. Thank you Grant and Steve! #NSC2020
24 April 2020 Kevin Cunningham Founder of Innascor | Executive Coach | Group Chair at Vistage | Non Executive Director | Technology and Board Advisor. Fantastic session earlier this week hosted by Grant Leboff. Some excellent learnings – in particular his views on segmentation and targeting, get these wrong and all the investments you’ve made will be aimed at the wrong audience. Slice your cake properly and then decide which slice you want to eat!
A Problem Map® to discover your customers problems so you can offer solutions.
Radio interviews and Podcasts featuring Grant Leboff in UK and USA
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.