Grant Leboff’s 5th Book
Myths of Marketing
“Caution: this book will annoy others, as you’ll keep shouting out “YES!” every few pages. A must-read for everyone who spends even five per cent of their time thinking about marketing.”Jay Baer, Founder, Convince & Convert, and co-author, Talk Trigger
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Videos from Grant Leboff
A Lettuce Ate My Grandmother
In this Vlog, Grant explains the importance of creating attention grabbing headlines.
What’s Your Narrative?
The point of your headlines is to get someone to read the next line of your article or advert. The point of the first five seconds of a video is to get someone to watch the next five seconds. In this Vlog, Grant explains that, in order to achieve this, your messaging needs to be as simple as possible…
Have you ever lost out to the competition and not been able to understand why? In this VLOG, Grant explains why having the best products and services isn’t always enough?
When the Channel kills the Value Proposition
Grant explains that when you're thinking about the channels you're going to use to get to market, it's not just enough to think about where your customers are, but also what's appropriate with the products and services that you're offering.
The Cardinal Sin of Marketing
We live in a world of an absolute abundance of information and the only way we can cope with it all is to ignore as much as we can. In this Vlog, Grant explains the marketer’s greatest mistake when trying to overcome this barrier.
Marketing Isn’t About Winning Customers
Grant explains that marketing used to be the art of interrupting someone else's audience – be it an advert in a trade magazine, on the TV or in the cinema. Now, you have to get it yourself…
Gain valuable insight from our experts
Logic versus emotion
You can't draw somebody into really engaging with the logic of your product or service unless you've first triggered an emotional response. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains what she calls, the logic sandwich.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
28 April 2020 Educate_Motivate_Innovate @ns_conference A huge NSC thank you to @grantleboff for his fantastic webinar this morning on “The Sales & Marketing Conundrum”! Did you miss it? Don’t worry, you can catch up on all past webinars here: https://t.co/XizDK0llJ0
28 April 2020 Global CIF, LLC@GlobalCIF Another excellent #webinar provided by @ns_conference! @GrantLeboff provided excellent information in “The Sales and Marketing Conundrum.” Lots of details that B2B and B2C sales and marketing professionals should take to heart and implement. Thank you Grant and Steve! #NSC2020
24 April 2020 Kevin Cunningham Founder of Innascor | Executive Coach | Group Chair at Vistage | Non Executive Director | Technology and Board Advisor. Fantastic session earlier this week hosted by Grant Leboff. Some excellent learnings – in particular his views on segmentation and targeting, get these wrong and all the investments you’ve made will be aimed at the wrong audience. Slice your cake properly and then decide which slice you want to eat!
A Problem Map® to discover your customers problems so you can offer solutions.
Radio interviews and Podcasts featuring Grant Leboff in UK and USA
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.