Grant Leboff’s 5th Book
Myths of Marketing
“Caution: this book will annoy others, as you’ll keep shouting out “YES!” every few pages. A must-read for everyone who spends even five per cent of their time thinking about marketing.”Jay Baer, Founder, Convince & Convert, and co-author, Talk Trigger
Join the Sticky Marketing Club
Become a member of the Sticky Marketing Club® for FREE, and start to understand how to make your Sales & Marketing really work.
Videos from Grant Leboff
The Importance of weak ties
In this Vlog Grant asks - if someone wants to connect with you online, and you don't know them too well - should you refuse?
There has always been inaccurate reporting, so why the emphasis now on fake news? In this Vlog, Grant explains that it's us who have changed, not the news - and why that's important for your business.
Making Use of Customer Attention
Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.
Effective Market Segmentation
Not all people in the same demographic group are the same. You can’t go to a data broker and ask for managing directors who drive the same car, because that kind of segmentation doesn’t exist...
Getting People to Share Your Content
Too many people in business create content without considering; what is the emotional deliverable for their client. In this Vlog, Grant explains why it is so important.
What Is Influencer Marketing?
Most people think of ‘influencer marketing’ as a celebrity endorsing a product. Because of this, many businesses don't think that influencer marketing is for them. In this Vlog, Grant explains that this doesn't necessarily need to be the case.
Gain valuable insight from our experts
How can I prevent stress?
We are all capable of doing too much work, getting stressed, doing things that cause us grief, anxiety and stress – but how can we prevent it? In this lesson, based on interviews with 250 top achievers, David Hyner – an international speaker, author, broadcaster and researcher on goal setting - Explains how we need to make ‘de-stressing’ an habitual behaviour.
Are Marketers a cost or revenue?
Finance departments often see ‘Sales’ as revenue, but ‘Marketing’ as a cost on the business. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it is so important for marketers to ensure they are recognized as a revenue driver.
How do you define your purpose in life?
What’s the difference between "I get to go to work" instead of "I've got to go to work?" In this lesson International trainer, coach and author, Steve Head, describes the attitude needed that makes people get out of bed in the morning.
What Others Say..
Reviews, Comments and Mentions from around the Internet.
29 September 2020 – Alison Gallagher-Hughes PR and communications specialist, feature writer..
“Communications is a contact sport. It is important to stay close to your customers and stay in the game.” Grant Leboff’s presentation on Being Relevant In the Next Normal for #commshero this morning focused on how action drives thought and how this should determine our approach to marketing communications. He is such an impassioned speaker who really triggers your thinking. I agree with the attendee who thinks he should stand for PM 🙂
29 September 2020 – Louise Robson @loobylou52 – Finally got a chance to join in #commshero week! Great presentation from @grantleboff love the visualisation that “comms is a contact sport” we need to stay close and in the game!
29 September 2020 – Thomas @ TyneSight @TyneSightPhoto – Fantastic morning at #CommsHero today. Superb talk just now from @grantleboff. https://t.co/T9IR1Epd3R
29 September 2020 – Chaya Mistry @ChayaMistry – Please lets scrap the virtual backgrounds! The real you is not putting out everything that is you but rather putting out stuff that is REALLY you! I am really enjoying this @grantleboff #commshero https://t.co/cnaPNHGxGT
A Problem Map® to discover your customers problems so you can offer solutions.
Radio interviews and Podcasts featuring Grant Leboff in UK and USA
Case Study: Solaraid
A case study on applying the principles of Sticky Marketing to a charity.
Books by Grant Leboff
Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.
Myths of Marketing
“Grant Leboff’s new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source.” Zev Siegl, Co-Founder Starbucks Coffee (2020)
“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.
“Stickier Marketing is, I believe, genuinely essential reading – not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small…”Rose Joneson, Amazon.co.uk 5 Star review (2014)
“This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%.” Andrew Vickery, Amazon.co.uk 5 Star review (2007)
“…I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale – it’s an inspiration. “Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)
“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”
Lessons & Videos from Leading Sales & Marketing Experts
The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.