Relationship building

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You work in a position where your boss can say no, your colleagues can say no, those who don’t work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you.

Video length: 3:49

The 12 Powers of a Marketing Leader

How to Succeed by Building Customer and Company Value

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About Thomas Barta

Thomas Barta speaks, writes, and consults to customer leaders on raising and achieving their organizational growth aspirations. After a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way.

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