What is an ‘influencer’ and why are they so important to your business? Grant and Danny discuss what it is that influencers possess and how to engage with them.
Exposing Sales Myths #6 – Sell the sizzle not the sausage
In a world where so many products are commoditised and it is difficult to tell competing products apart, surely it’s the sizzle in the presentation that makes the difference? In this lesson, Sales and Marketing educator, Mark Blackmore, explains his view that this isn’t always the case.
Goal Mapping- What goes in to a good map?
What does it take to produce a goal map? In this week’s lesson, Brian Mayne, international trainer and author of ‘Goal Mapping’ discusses, with Grant Leboff, the seven steps involved and how various companies use it.
How do you stay engaged with contacts on LinkedIn?
Grant Leboff discusses with Danny Bermant of Brainstorm Digital how businesses can generate and maintain an interesting level of communication with its connections on LinkedIn or Twitter, without them ‘turning off’.
Exposing Sales Myths #5 – It’s a numbers game
Many people insist that sales is a numbers game. To be successful, all you need to do is just keep bashing away, making the meetings, knocking on the doors… but Sales and Marketing educator, Mark Blackmore, disagrees. In this lesson, Grant Leboff asks him to explain his thinking.
Goal Mapping- How do you prepare mind and body?
In this week’s lesson, Brian Mayne, international trainer and author of ‘Goal Mapping’, demonstrates to Grant Leboff that self belief in one’s abilities achieves success but, fearing failure can result in self sabotage.
How do I get sales leads from LinkedIn?
Grant asks Danny the million-dollar question. Businesses get on LinkedIn, they’ve got a profile, they’ve written their biog, they are spending their time on social media… but what they want to know is:- show them the money! From where will the sales leads come?
Goal Mapping- How do you get self belief and keep it?
In this week’s lesson, Brian Mayne, international trainer and author of ‘Goal Mapping’, demonstrates to Grant Leboff that self belief in one’s abilities achieves success but, fearing failure can result in self sabotage.
How do you use content effectively on LinkedIn?
Grant and Danny discuss the phenomenon whereby, having connected to a new contact on LinkedIn, businesses will often give themselves a pat on the back, and think ‘they’re going to become a customer of mine’… and they soon discover that’s not going to happen.
Goal Mapping – How do you achieve self awareness?
What are the mechanisms that people can use, when they feel a bit lost and are lacking a sense of purpose, in order to achieve something better? In this Lesson, Grant Leboff asks Brian Mayne, international trainer and author of ‘Goal Mapping’, how people can transcend that feeling and get in tune with themselves.
