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How do you use content effectively on LinkedIn?

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In this lesson, Grant Leboff and Danny Bermant of Brainstorm Digital, discuss the phenomenon whereby, having connected to a new contact on LinkedIn, businesses will often give themselves a pat on the back, and think; ‘I’ve connected to them, they’re going to become a customer of mine’… and obviously, they soon discover that’s not going to happen.

Video length: 3:55

About Danny Bermant

Danny Bermant helps businesses use social media to attract new prospects, then convert them into leads and clients. While he works across a range of industries, his specialities are companies selling into Pharma and Healthcare.


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