About this video
In this lesson, Grant Leboff and Danny Bermant of Brainstorm Digital, discuss the phenomenon whereby, having connected to a new contact on LinkedIn, businesses will often give themselves a pat on the back, and think; ‘I’ve connected to them, they’re going to become a customer of mine’… and obviously, they soon discover that’s not going to happen.
Video length: 3:55
About Danny Bermant
Danny Bermant helps businesses use social media to attract new prospects, then convert them into leads and clients. While he works across a range of industries, his specialities are companies selling into Pharma and Healthcare.
More from Danny Bermant
Why should a business be on LinkedIn?
Danny Bermant of Brainstorm Digital, explains that LinkedIn isn’t there to be used simply to get a new job.
Building a YouTube community
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YouTube is a very important platform for businesses. In this lesson, Danny describes some of the things businesses should be thinking about to make sure that they get their YouTube page right.
How can businesses use YouTube well?
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Why should businesses be on YouTube?
Video is becoming increasingly important online. In this week’s lesson, Grant Leboff asks Danny Bermant of Brainstorm Digital, to explain why businesses should be on YouTube and how they should approach it.
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Continuing their discussions on Influencer Marketing, Grant Leboff asks Danny Bermant of Brainstorm Digital if, or how, content strategy should change when only targeting influencers.
Influencer marketing- How do you identify influencers?
Influencer marketing is key to making digital marketing work. In this lesson, Grant and Danny discuss how marketers can identify who the influencers are, and how they monitor them
Influencer marketing – What are influencers?
What is an ‘influencer’ and why are they so important to your business? Grant and Danny discuss what it is that influencers possess and how to engage with them.
How do you stay engaged with contacts on LinkedIn?
Grant Leboff discusses with Danny Bermant of Brainstorm Digital how businesses can generate and maintain an interesting level of communication with its connections on LinkedIn or Twitter, without them ‘turning off’.
How do I get sales leads from LinkedIn?
Grant asks Danny the million-dollar question. Businesses get on LinkedIn, they've got a profile, they've written their biog, they are spending their time on social media… but what they want to know is:- show them the money! From where will the sales leads come?
How do you use content effectively on LinkedIn?
Grant and Danny discuss the phenomenon whereby, having connected to a new contact on LinkedIn, businesses will often give themselves a pat on the back, and think 'they’re going to become a customer of mine’... and they soon discover that’s not going to happen.
How do you use LinkedIn update?
In this lesson, Grant Leboff and Danny Bermant of Brainstorm Digital, discuss the fact that too many businesses on the web are ‘me, me, me’, and they fail to relate to their audience’s ‘pain points’. In other words, they are not being contextually correct.
How do you develop a strategy for LinkedIn?
Simply listing yourself on LinkedIn isn’t enough, companies need a strategy. In this discussion with Grant Leboff, Danny Bermant of Brainstorm Digital, explains that having connections on LinkedIn is not a numbers game, you don’t really have a connection until you are sharing content.