In this Vlog, Grant explains that, whether you like it or not, over 90% of business purchases start with an online search, and that makes your online media channels vital.
You may never have thought of yourself as running Sony pictures, NBC or Fox News, but you do…. well, kind of.
Whether you like it or not, all the stats will tell you that over 90 percent of business starts with an online search and that makes your online media channels vital.
What would happen if you turned on your favourite TV channel, on different days of the week, only to see exactly the same programme? You’d stop watching.
And yet so many people leave their website, Facebook page or YouTube channel static with no new content or information for months on end.
These online platforms, are media channels, and they work in exactly the same way.
You need to keep making programmes or creating material to put on those channels and keep them interesting.
If you’re hoping the world’s going to get less digital in the next 10 years, you might be left disappointed.
Resistance is useless. As people increasingly go online to search for the products and services that they need, you need to make sure that your media channels are working for you. So, you may not be running the next 20th Century Fox, but congratulations – because you do own a media business.
There may be small changes to the spoken word in this transcript in order to facilitate the readability of the written English