About this video
Where do people start to define the right messages and how do they make sure they're communicated successfully?
In this lesson, Shirra Smilansky explains how to create the right message and prevent it from getting lost somewhere along the way.
Video length: 5.50
Shirra Smilanksy is passionate about innovative and immersive brand experiences. She delivers creative and immersive live events, pop-ups, interactive installations, and experiential brand activation platforms. Shirra has over 15 years experience as creative and set design lead, delivering award winning creative for leading global consumer brands such as adidas, L’Oreal Luxe, San Miguel and many more. A strategic thinker, developing authentic, content driven strategies that engage and add value in this digital age, where real content is king!
Learn More →
More from Shirra Smilansky
How do I make my experiential marketing work?
Experiential Marketing is a multi-sensory experience designed to build an emotional connection, but how does a business actually make it work? In this lesson; Shirra Smilansky author of Experiential Marketing, explains that to help businesses make experiential marketing work, she uses the acronym; BETTER.
How can I make my digital platforms an experience?
How do B2B businesses start to think about delivering experiences through digital? In this lesson; Shirra Smilansky author of Experiential Marketing, explains that a live brand experience does not need to be executed face to face. There are many digital options.
What is the experience economy?
The term the ‘experience economy’ was first used in 1998 by B. Joseph Pine II and James Gilmore in the Harvard Business Review. In this lesson Shirra Smilansky brings it up to date.
How does experiential marketing lead to sales?
Experiential marketing is often seen as organising just a fun event. In this lesson, Shirra Smilansky author of Experiential Marketing, explains that its principles are related to the classic AIDA purchase funnel
Are brand ambassadors important?
In this lesson Experiential Marketing expert, Shirra Smilansky, explains that brand ambassadors are unbelievably crucial in experiential marketing, in live brand experiences and in business as a whole - but who are they?
How do I create the right messages?
In this lesson, Shirra Smilansky explains how to create the right message and prevent it from getting lost somewhere along the way...
How do you target the right audience?
One of the most important things to make any marketing activity successful is understanding and getting the target audience right. In this lesson; Shirra Smilansky author of Experiential Marketing, explains how to build a picture of your primary target audience member.
What’s your story?
One of the most important factors for engaging today’s audiences effectively is being transparent, being authentic and being true to who you really are. Shirra Smilansky explains that when it comes to brand storytelling, the brands that are really winning today are the brands with a story to tell.
What is experiential marketing?
Would you recognise a live brand experiential marketing experience if you saw it? Shirra Smilansky explains what experiential marketing is and how to recognise it in your high street.