Grant explains that, like the Amazon, Amazon online, like other leading companies, is also an ecosystem…
Should You Be Using Behavioural Targeting?
Everyone is familiar with segmenting their market by demographics or firmographics, but do they go far enough? In this Vlog, Grant explains how behavioural marketing helps marketers drill down on their target market even further
Engagement Explained
Why is it that before you get married, traditionally you get ‘engaged’? In this Vlog, Grant explains, what ‘engagement’ means in marketing terms, and how you need to employ it for your business
The Importance of Purpose
In this Vlog, Grant explains that whilst he has a profit motive in his consultancy, as a customer, you will want to know what is in it for you. For that to happen, he has to have a bigger purpose than just earning a living.
Everybody is a Media Personality Now
These days, everybody needs to think of themselves as a media personality.
Why has marketing hijacked social media?
Marketing used to be responsible for corporate-to-person communications and sales teams used to talk to customers directly. So why has marketing hijacked social media?
Lock Up Your Data
For years, companies have surreptitiously taken our data and used it to market to us, or sold it to others, so they could promote to us. GDPR changes all that. In this Vlog, Grant explains how GDPR changes the data collection model for your business.
Facebook changes don’t matter
There’s been a lot of uproar about the new changes that Facebook have made to their newsfeed, but those changes really don’t matter, so what is the fuss all about?
Why has marketing hijacked social media?
Why has marketing hijacked social media?
Marketing used to be responsible for corporate-to-person communications. So traditionally they did the brochures or the direct mails, and the branding.
Digital Selling
These days purchase journeys start online; people using forums, blogs, social media, and websites to start their purchase journey and choose their preferences. That is where sales people need to be. Digital Selling is the answer to those issues.
