In this vlog, Grant explains the importance of differentiating between quantitative data and qualitative input.
What Is Method Marketing
How can Marlon Brando, Robert De Niro and Dustin Hoffman make you an effective marketer?
Sometimes It’s Not Who, But When
Who is more likely to have an affair, commit suicide or run a marathon, in the coming year? In this Vlog, Grant explains why the answer to this question has everything to do with your business.
Not Every Success Makes Financial Sense
When Martin Luther King marched on Washington, did he have a dream, or a spreadsheet? In this week’s Vlog, Grant explains why marketing success doesn’t always have to make financial sense.
Marketing Is About Creating Your Future
You don’t go to the gym once and expect to have a six pack the next day, so why do you expect overnight results from your marketing?
In this vlog Grant explains the need to tread carefully in the digital age.
How Well Do You Know Your Customers?
In this Vlog Grant explains that if you don’t know your customers well enough, you’re bound to make mistakes.
Does Face To Face Matter Anymore?
Does Face To Face Matter Anymore? In this vlog, Grant compares restaurants with take away and, more relevantly, Zoom or Teams with Face to Face.
Communication Is Theatre
Would you buy French wine in a supermarket just because a French accordion is playing in the background? In this Vlog, Grant explains that that’s exactly what you might do… and why.
Why Perfect Isn’t Perfect
In 1949, when Volkswagen launched the Beetle in the USA, why did their ads call it ‘ugly’? In this Vlog, Grant explains why this and similar apparently self-denigrating ads worked.
Brand & Confirmation Bias
In a UK reliability survey, why did Virgin beat T-Mobile, when they were using the T Mobile infrastructure? In this Vlog, Grant explains all about ‘brand and confirmation bias’