How do you get consistency in your communications when you are using multiple channels such as; Facebook, LinkedIn, YouTube and your website? In this Vlog, Grant explains how to create a strong identity with your own multiple media channels
Why Your Business Is Not A Business
Airbnb is not a traditional hotel, it’s a network. Likewise, Amazon is not a traditional retailer, it’s a network. But you don’t need to be a corporation to be a network. In this Vlog, Grant demonstrates how you can turn your own business into a network.
Knowledge isn’t power
Businesses were originally built on the assumption of scarcity. That is, you had knowledge and products that made you attractive because they couldn’t be found elsewhere.
In this Vlog, Grant explains that this is no longer the case.
Why did Google Glass fail when the Apple Watch succeeded?
Google obviously thought they were onto another great technological winner when they launched Google Glass in 2013, but by 2023 it had died a miserable death. In this Vlog, Grant talks you through the 3 C’s and helps you understand what Google didn’t.
Creating regular content efficiently
Producing a blog, every week, isn’t always as easy as it sounds. ‘Stuff’ always happens that gets in the way of putting your thoughts together. In this Vlog, Grant explains how to overcome such problems and produce regular good quality content.
Reframing Reality
When GlaxoSmithKline developed ‘Night Nurse’ for colds and flu, they thought they had made a mistake. In this Vlog, Grant shows that by creating a different way of looking at a problem, GSK’s marketing department turned the situation around and in the same way, London Transport’s satisfaction ratings soared.
Where do your clients learn?
In this Vlog, Grant explains that while social platforms may contain some useful information, professionals in any industry will have their favourite ‘go to’ places to learn and you need to be there.
Prospects Are From Mars
Men are from Mars and women are from Venus. In this Vlog, Grant explains that this is true in business as well.
What’s the difference between selling and order taking?
In this Vlog, Grant explains how to overcome the problem of encountering customers who believe they know what they want to order, long before you walk in the door.
Marketing Is About People
How many times have you heard people talk about ‘social’ like it’s a platform? In this Vlog, Grant explains that Facebook or X (Twitter) are no longer merely social platforms, they are the way we behave.
