Grant explains that the best companies today don’t just have a hunch as to what might work, rather by ‘hacking’ into the data they have available, they are able to understand what their customers like…
What Is Method Marketing
How can Marlon Brando, Robert De Niro and Dustin Hoffman make you an effective marketer?
A short history of the Purchase Funnel
Grant explains how the Digital Sales Funnel has superseded the traditional Sales Funnel which was created in 1898.
The Myth Of Personalisation
Is personalisation all that it’s made out to be? In this vlog Grant explains why personalisation is so misunderstood.
The Experience Economy
In this Vlog, Grant explains that companies can no longer differentiate themselves by service because it has now become a commodity. We have now entered the ‘experience economy’…
The Danger Of Data
In this vlog, Grant explains the importance of differentiating between quantitative data and qualitative input.
What’s the story?
Do you think that your product or service is dull? In this Vlog, Grant explains that it may often seem that you have no narrative but on closer examination, there is always a story.
Sometimes It’s Not Who, But When
Who is more likely to have an affair, commit suicide or run a marathon, in the coming year? In this Vlog, Grant explains why the answer to this question has everything to do with your business.
I Must Get An Accountant Today
No one wakes up in the morning and decides, on a whim, that they’re going to look for an accountant. In this Vlog, Grant explains that all purchases are precipitated by an event and why it’s so important to appeal to the reasons customers may have whenever they look for products or services.
Not Every Success Makes Financial Sense
When Martin Luther King marched on Washington, did he have a dream, or a spreadsheet? In this week’s Vlog, Grant explains why marketing success doesn’t always have to make financial sense.
