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You can’t talk to a German in Japanese

In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale – but if you inspire them to buy, not only will you make a sale, but they’ll share it and tell others

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Stop Persuading People to Buy Your Stuff

In this VLOG, Grant explains that if you try to persuade someone to buy, you may or may not make a sale – but if you inspire them to buy, not only will you make a sale, but they’ll share it and tell others

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Cognitive Economy

Have you ever lost out to the competition and not been able to understand why? In this VLOG, Grant explains why having the best products and services isn’t always enough?

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When the Channel kills the Value Proposition

Grant explains that when you’re thinking about the channels you’re going to use to get to market, it’s not just enough to think about where your customers are, but also what’s appropriate with the products and services that you’re offering.

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AI won’t create the next Da Vinci

AI can give you Da Vinci, but not before Da Vinci gave you Da Vinci, and that goes for all other visionaries. In this vlog, Grant explains where AI and creativity go their separate ways.

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The Cardinal Sin of Marketing

We live in a world of an absolute abundance of information and the only way we can cope with it all is to ignore as much as we can. In this Vlog, Grant explains the marketer’s greatest mistake when trying to overcome this barrier.

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Why websites fail

As the digital world evolves, online is becoming a world of meaningful experience. In this vlog, Grant explains that in today’s marketplace, your website needs to offer more than simply being a point of reference.

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