In this Vlog, Grant explains that while social platforms may contain some useful information, professionals in any industry will have their favourite ‘go to’ places to learn and you need to be there.
What’s the difference between selling and order taking?
In this Vlog, Grant explains how to overcome the problem of encountering customers who believe they know what they want to order, long before you walk in the door.
Social is a way of thinking, not a platform
How many times have you heard people talk about ‘social’ like it’s a platform?
In this Vlog, Grant explains that Facebook or Twitter are no longer merely social platforms, they are the way we behave.
Differentiating, Don’t Kid Yourself
Ask yourself this question: are you willing to take the risk of really differentiating your company from your competitors?
Confirmation Bias
Why do you think that Volvo cars are safe? In this Vlog, Grant explains that it’s down to ‘Confirmation Bias’ and how it can help your business.
Your USP explained in one simple step
Today, no company, even the mighty Apple, have a USP for very long, if at all. In this Vlog, Grant explains why it no longer matters.
The Importance of weak ties
In this Vlog Grant asks – if someone wants to connect with you online, and you don’t know them too well – should you refuse?
Fake News
There has always been inaccurate reporting, so why the emphasis on fake news? In this Vlog, Grant explains that it’s us who have changed, not the news – and why that’s important for your business.
Making Use of Customer Attention
Many years ago, the main value in a company was the products or services it produced and delivered. In this Vlog, Grant explains that today, the main value is in the attention that the company has.
Getting People to Share Your Content
Too many people in business create content without considering; what is the emotional deliverable for their client. In this Vlog, Grant explains why it is so important.