Businesses have always had to adapt. In this lesson, David discusses why good social media starts internally.
How do I build a compelling customer proposition?
Every salesperson needs to create something that’s compelling for their customers. In this lesson, Nicola Cook, author of The Secrets of Success in Selling, explains how to take the value that a company offers and make it compelling.
Developing Strategic Alliances
One of the most underutilised strategies in business is developing partnerships and alliances with others. In this lesson, Phil M Jones explains the importance of alliances and what they can do for you.
Messaging
How well did my presentation do? In this lesson, presentation expert Simon Morton, explains how to assess if your presentation achieved your objectives, on a variety of levels.
What’s the difference between not just setting goals, but setting MASSIVE goals?
In this lesson, David Hyner explains how MASSIVE goals can mean something different to every person.
Building a team
Recruiting talent is not easy in today’s environment. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders start to build a really effective team
What’s the difference between an entrepreneur and a leader?
Are you an entrepreneur or someone who just ‘grows’ into the leadership role? Guy Rigby explains the boundaries of business people’s abilities / responsibilities and elaborates on the Cranfield analogy which is Artisan, Hero, Meddler and Strategist.
Governance and oversight
Governance is necessarily all about bureaucracy and the paperwork. In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations identifies three types of governance; strategic, regulatory and accommodating governance.
What is phase 1 of Brain-Friendly selling – ‘The Consideration phase’?
How considerate are you about the person you are going to see? How planned and prepared are you prior to meeting a client / customer? Simon Hazeldine MSc. explains ‘the consideration phase’ of Brain- Friendly selling.
What do you do? – Crafting a great answer…
You’re in the elevator between the 7th and 9th floor and someone asks you ‘What do you do?’
In this lesson, Media and Presentation coach Michael Dodd explains why you need to have an engaging response that you can deliver in under a minute.