Technology is changing the business environment and the way we relate to customers, suppliers, competitors. In this lesson, Susannah Schofield discusses how both customers and employees are living in a 24/7 world and beyond…
Are brand ambassadors important?
In this lesson Experiential Marketing expert, Shirra Smilansky, explains that brand ambassadors are unbelievably crucial in experiential marketing, in live brand experiences and in business as a whole – but who are they?
How important is customer service?
In this lesson, Grant explains why, like it or not, companies have to accept that social media is now an operational cost of doing business.
How can sales people generate more opportunities?
How can salespeople maximize the opportunities they have when they’re with clients? In this lesson, Nicola Cook explains the three ways to increase revenue
What is account based marketing?
Account based marketing has been around a long time with bigger corporations. Now, with the availability of specialist software, some small and medium-sized businesses are able to follow suit. In this lesson, Simon Hall warns it’s not for everyone.
How do I create the right messages?
In this lesson, Shirra Smilansky explains how to create the right message and prevent it from getting lost somewhere along the way…
How do I close a sale?
In this lesson, Nicola Cook explains the three key parts to the closing process, and how the bottom line sometimes comes down to simply, ‘taking the dog for a walk’.
Why do sales and marketing need to work together?
One of the big challenges in B2B organisations today is the blurring of lines between sales and marketing. In this lesson, Simon Hall explains that, in the first instance, everyone has to accept that the buyer’s behaviour has changed.
How do you spot buying signals and recognise when it is the right time to close?
In this lesson, Nicola Cook explains how salespeople need to have ‘Scooby ears’ when looking out for buying signals! Watch this lesson to find out more…
Is brand important in the B2B world
Many B2B businesses believe that, with the exception of big corporations, a company brand is not so important. In this lesson; Simon Hall, author of Innovative B2B Marketing, completely disagrees and explains why.