In this lesson, Nicola Cook explains how salespeople need to have ‘Scooby ears’ when looking out for buying signals! Watch this lesson to find out more…
Is brand important in the B2B world
Many B2B businesses believe that, with the exception of big corporations, a company brand is not so important. In this lesson; Simon Hall, author of Innovative B2B Marketing, completely disagrees and explains why.
How does technology influence business?
Technology is changing the business environment and the way we relate to customers, suppliers, competitors. In this lesson, Susannah Schofield discusses how both customers and employees are living in a 24/7 world and beyond…
How do you target the right audience?
One of the most important factors for engaging today’s audiences effectively is being transparent, being authentic and being true to who you really are. Shirra Smilansky explains that when it comes to brand storytelling, the brands that are really winning today are the brands with a story to tell.
What approach should a small business take to social media?
In this lesson, Grant explains why, like it or not, companies have to accept that social media is now an operational cost of doing business.
How do I build a compelling customer proposition?
Every salesperson needs to create something that’s compelling for their customers. In this lesson, Nicola Cook, author of The Secrets of Success in Selling, explains how to take the value that a company offers and make it compelling.
How can I best use digital marketing?
Surely, no one is going to buy your solution via facebook or after searching for you on Linkedin, so how important is digital marketing within the marketing mix? In this lesson; Simon Hall discusses why it’s absolutely essential for any B2B marketer to embrace digital.
Why do customers buy?
Do you really know why customers stop buying from you? Do they send you an email telling you that they are going elsewhere and explain why? In this lesson; Susannah Schofield, discusses ways in which a company can ensure that it truly understands why people buy from it.
What’s your story?
One of the most important factors for engaging today’s audiences effectively is being transparent, being authentic and being true to who you really are. Shirra Smilansky explains that when it comes to brand storytelling, the brands that are really winning today are the brands with a story to tell.
Are you paranoid about your competition?
In this lesson, Grant Leboff, explains to Dave Harries why businesses should stop worrying about their competition and start worrying about their customers.