Watched
View Post

Presentations – The Audience is most important

If you are making a presentation to a group of accountants does it have to be exclusively factual or is there another way to gain their trust? In this lesson Grant Leboff discusses how you put the audience first with Simon Morton, the internationally recognised expert on presentation development.§

Watched
View Post

Working in the V zone

What’s the most important issue for you as a marketer? You’ve got your customer’s needs on one hand, the company’s needs on the other, and the ‘V’ zone is the bit in the middle – that’s were you are. Thomas Barta, explains how a marketer can identify where that ‘V’ zone is.

Watched
View Post

What’s interesting for your audience?

We answer questions every day, from one on one up to presentations in front of an audience. In this lesson, Speaker, Media and Presentation coach Michael Dodds, explains that in order in to respond ‘off the cuff’ you have to prepare first!

Watched
View Post

How does neuroscience apply to selling?

More has been learnt about the human brain and how it functions, probably in the last 10 years than in the whole of human history.

In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership explains how that can help, not just B2B but what he calls ‘Brain to Brain’ selling.

Watched
View Post

What is influence?

In this lesson – entrepreneur, speaker and author Warren Cass – explains that influence is about affecting change without having to necessarily force the issue. 

Watched
View Post

The Buying Journey

In order to get your marketing right, you’ve got to understand the buying journey of the customer. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, sets out how, from a standing start, someone starts to do that.