Presentations - Sticky Marketing Club

Presentations

Delivering long term sales results: Making it easy to buy

Delivering long term sales results: Making it easy to buy

It's amazing how many companies are really quite difficult to buy from. You'd think they didn't want to sell anything. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains the importance of evidence and testimony. Read More »

Building a performance culture

Building a performance culture

Research had shown that neither bosses of marketers nor teams of marketers say marketers are great performance managers. Most of them say, "You know, we get away with stuff” In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why both failure and success needs to be recognised. Read More »

Asking for forgiveness

Asking for forgiveness

As a marketing leader, you've got to have a group of people on your team who you trust enough to do their own thing without asking you for permission. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s better to screw up and say I'm sorry. Read More »

The leaking bucket

The leaking bucket

None of us like to lose hard won customers and see our greatest efforts just fritter away. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses approaches to retaining customers. Read More »

Performing in an Interview

Performing in an Interview

Whenever you are being ‘interviewed’, be it in a formal interview situation, on radio, TV, Q&A with investors, or even stopped by a member of staff on the shop floor, you are always making a performance. In this lesson, Media and Presentation coach Michael Dodd explains how business leaders can make sure they perform to their best at such times. Read More »

Building a team

Building a team

Recruiting talent is not easy in today’s environment. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders start to build a really effective team Read More »

Starting a movement

Starting a movement

As a marketer, there will be changes you want to see but you face challenges inspiring your colleagues. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders inspire those changes through ‘starting a movement’… Read More »

What does it mean to ‘Walk the Horse?’

What does it mean to ‘Walk the Horse?’

Napoleon said, "A leader is a dealer in hope," and as a marketer you've got to give hope. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it's very important that every marketer has a story that they tell internally and that's consistent. Read More »

Appealing to the heart

Appealing to the heart

How do you respond when you are facing a really difficult situation by an interviewer or journalist? Presentation coach Michael Dodds, advises clients to respond by appealing to the heart first and then go to the logical answer. In this lesson, Michael explains why that matters. Read More »

The unknown influencers

The unknown influencers

How many people are really involved in making the buying decision? Clearly you’re not always selling one on one. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, addresses those third parties that you never see, but have a phenomenal influence on whether or not you make that sale. Read More »

Page 1 of 512345