Presentations - Sticky Marketing Club

Presentations

The habit of marketing

The habit of marketing

Marketing isn’t just a one off thing, comprising quick wins. In this lesson, the last in this series, Bryony Thomas - a consultant and trainer in marketing transformation programmes - explains that, with the right amount of commitment and pain, your marketing will pay you back over decades. Read More »

Marketing vision

Marketing vision

How important is it for marketing leaders to aim high, to have a dream, to have something in which they believe? In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains that because marketing is such a tough job, if you have a dream, it gives you something on to which you can hold. Read More »

Personality types - adjusting your style…

Personality types - adjusting your style…

Different answers resonate with different people in different ways. In this lesson, the last of this series, Media and Presentation coach Michael Dodd shares some insights into personality types who could expect short that go straight to the point answers, or prefer more technical answers, etc… Read More »

Measuring the marketing process and results

Measuring the marketing process and results

Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition. Read More »

Being Eros in a Logos world

Being Eros in a Logos world

You work in a position where your boss can say no, your colleagues can say no, those who don't work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you. Read More »

Negotiation answers and planning

Negotiation answers and planning

In negotiation, when your client gets to ask “Can you do it cheaper?” how do you respond? In this lesson, Media and Presentation coach Michael Dodd shares how the great negotiation experts prepare for it Read More »

Being in the right place at the right time

Being in the right place at the right time

Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition. Read More »

What do you do? - Crafting a great answer...

What do you do? - Crafting a great answer...

You’re in the elevator between the 7th and 9th floor and someone asks you ‘What do you do?’ In this lesson, Media and Presentation coach Michael Dodd explains why you need to have an engaging response that you can deliver in under a minute. Read More »

Relationship building

Relationship building

You work in a position where your boss can say no, your colleagues can say no, those who don't work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you. Read More »

Delivering long term sales results: Making it easy to buy

Delivering long term sales results: Making it easy to buy

It's amazing how many companies are really quite difficult to buy from. You'd think they didn't want to sell anything. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains the importance of evidence and testimony. Read More »

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