The most important question in marketing and often the most ignored, is; why should somebody choose you? In this lesson, advertising legend, Drayton Bird, describes the hard way to get the right answer…
Push to Pull
If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.
Why do people go on-line?
Graham Jones, discusses with Grant Leboff why people shop online and the biggest mistake companies can make on their website.
What kind of content should I be putting on the web?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton. In this video Grant Leboff and Steve Barton discuss what kind of content you should be putting on the web.
How does a company start to innovate?
Costas Papaikonomou, one of the founders of happen.com, one of the fastest growing creative innovation agencies, discusses with Grant Leboff aspects of his book, ‘thoughts from a grumpy innovator’ and how a busy company can ‘find the space’ to innovate.
What is experiential marketing?
Would you recognise a live brand experiential marketing experience if you saw it? Shirra Smilansky explains what experiential marketing is and how to recognise it in your high street.
How do I meet customer expectations?
One of the challenges that a lot of businesses have is aligning what they provide, with the perceptions that their customers actually have. In this lesson, Susannah Schofield, discusses the importance in having the two aligned.
The importance of attitude
How did Sir Alex Ferguson spot the potential in players like Beckham, Scholes, Neville, and Giggs? In this programme, Grant Leboff discusses with Professor Damian Hughes, how Alex Ferguson nurtured and pinpointed players with the right attitude and how that discipline transfers to a business environment.
The usual stuff people say
When companies stand up a shout about their USP, just how unique is it? In this programme, Grant Leboff discusses with Andy Hanselman, author of ‘Think In 3D’ how companies can discover what really makes them different.
Values and Value Added
Customers are becoming more conscious about what they buy and why they buy. In this lesson, customer service and experience strategist, Adrian Swinscoe, discusses changes in the way people are looking to align themselves with things that make sense for them.
