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    The autonomy of your people
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    Drayton Bird on creativity and where it originates
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    How important is customer service?
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    What approach should a small business take to social media?
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Home Authors Drayton Bird

Category Archive

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Drayton Bird on addressing the individual and not a list

When you are writing copy, who or what, do you have in mind, a list or a particular person? In this lesson, advertising legend Drayton Bird, reflects on one of the best pieces of copy he ever wrote… to his mother.

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Drayton Bird on creativity and where it originates

You have your marketing plan and you understand your competitive advantage, but from where does the creativity originate? In this lesson, advertising legend, Drayton Bird, reflects on some of the creative lessons he has learned in his career…

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Drayton Bird on the importance of building your list

Capturing names on websites is a given – isn’t it? In this lesson, advertising legend, Drayton Bird, voices his views on what marketers should be doing today in order to build an effective list

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Drayton Bird on websites and keeping on message

Everyone has a website, but how do you use it? In this lesson, advertising legend, Drayton Bird, explores some secrets of websites and keeping on message.

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Drayton Bird:- What has planning got to do with creative marketing?

If you want your product or service to succeed, you have to make sure that you understand what matters and to what degree. In this lesson, advertising legend, Drayton Bird, explains that before you can be creative, you need to plan like it’s a military strategy.

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Drayton Bird on the importance of market positioning and how to get it wrong

The most important question in marketing and often the most ignored, is; why should somebody choose you? In this lesson, advertising legend, Drayton Bird, describes the hard way to get the right answer…

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Drayton Bird on working with David Ogilvy

Drayton Bird had the privilege of working with many giants in advertising. In this lesson, advertising legend, Drayton Bird, reminisces on working with David Ogilvy and other greats.

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Drayton Bird on Emotion in marketing

Is business to business marketing less emotional than consumer marketing? In this lesson, advertising legend, Drayton Bird, gives his own take on emotion.

More Lessons

Watched

If my business doesn’t become social, will it survive?

March 20, 2023
Watched

The importance of testimonials

March 12, 2023
Watched

Audience heat mapping

March 5, 2023
Watched

How can I let go of stress?

February 27, 2023

Latest Blogs & Vlogs

Watched

Growth Hacking Mindset

March 20, 2023
Watched

What Is Method Marketing

March 13, 2023
Watched

A short history of the Purchase Funnel

March 5, 2023
Watched

The Myth Of Personalisation

February 27, 2023

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