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How do you demonstrate your expertise?

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There has been more original content uploaded to YouTube in the last 48 hours than the top four American TV channels have aired since the 1930s – but are you using it to its fullest potential?

In this lesson - entrepreneur, speaker and author, Warren Cass - discusses the many rich tools at the marketer’s disposal to demonstrate expertise.

Video length: 3:49

Influence

How to Raise Your Profile, Manage Your Reputation and Get Noticed

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About Warren Cass

Warren Cass is an entrepreneur with 25 years experience of running his own businesses. He has experienced huge success and tasted the bitter pill of failure. All of these lessons and stories are shared when he speaks.... Always from the heart!

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