About this video
In this episode, Chris Arnold author of ‘Ethical Marketing and The New Consumer’ talks about how companies have to consider their reputation in a world where consumer comments are much more important than what businesses say about themselves.
About Chris Arnold
Chris Arnold is an expert, advisor and writer on all aspects of ethical marketing including writing a weekly ethical blog for Brand Republic.
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Purpose
In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations, discusses one of the elements that creates the condition for long-term performance advantage over your competitors.
Achieving continuous improvement
What more do market leaders need to do to maintain their performance advantage? In this lesson, Brian MacNeice discusses the characteristics of successful organizations that are continually striving to improve and to keep getting better.
