About this video
In this episode, Chris Arnold author of ‘Ethical Marketing and The New Consumer’ talks about how companies have to consider their reputation in a world where consumer comments are much more important than what businesses say about themselves.
About Chris Arnold
Chris Arnold is an expert, advisor and writer on all aspects of ethical marketing including writing a weekly ethical blog for Brand Republic.
More from Chris Arnold
Chris Arnold: Top Tips on Ethical Marketing
Chris Arnold lets you know what Ethical Marketing really is and how to enhance it to drive profit.
Chris Arnold: Ethical Marketing
Expert brand marketer, Justin Basini joins Sticky Marketing this month to explore the importance of trust in business, and answer the question ‘Why should anyone buy from you?
The importance of effective teams
To remain consistently successful, every high performing organization ideally needs a team that works effectively together. In this lesson, Brian MacNeice, an expert on driving improvements in performance focus and culture in high performing organisations discusses the insights that he gleaned into teamwork from looking at the organisations he studied.
The culture of performance
How much do you and your colleagues really get down to discussing your organisation’s performance – is it only at the annual review or the half-yearly appraisal? In this lesson, Brian MacNeice - an expert on driving improvements in performance focus and culture in high performing organisations - discusses the cultural idea of performance.