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Chris Arnold: Ethical Marketing

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In this episode, Chris Arnold author of ‘Ethical Marketing and The New Consumer’ talks about how companies have to consider their reputation in a world where consumer comments are much more important than what businesses say about themselves.

Ethical Marketing and the New Consumer

Marketing in the New Ethical Economy

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About Chris Arnold

Chris Arnold is an expert, advisor and writer on all aspects of ethical marketing including writing a weekly ethical blog for Brand Republic.

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