To whom should you speak about innovating?

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When your company is innovating you have to listen to customers’ opinions, but who are they and are they all suitable? In this lesson, Costas Papaikonomou, co-founder of and author of ‘Thoughts from a Grumpy Innovator’, discusses the alternatives to conventional market research.

Video length: 6:08

Thoughts From A Grumpy Innovator

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About Costas Papaikonomou

Costas Papaikonomou – is one of the founding partners of the Happen Group and since 1996 has worked across the globe in many areas of innovation, from strategy to design, from commercialisation to manufacturing.

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