In this lesson – entrepreneur, speaker and author Warren Cass – explains that influence is about affecting change without having to necessarily force the issue.
Push to Pull
If your company isn’t a high ranking brand on the search engines, how do your potential customers find you? In this programme, Grant Leboff asks Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice, how you can become visible, online.
What kind of content should I be putting on the web?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton. In this video Grant Leboff and Steve Barton discuss what kind of content you should be putting on the web.
How do I generate leads?
In B2B, the thing that people almost always want most from marketing is leads. In this lesson; Simon Hall, author of Innovative B2B Marketing, discusses some of the key aspects of a marketing department being able to deliver effective lead generation
What is account based marketing?
Account based marketing has been around a long time with bigger corporations. Now, with the availability of specialist software, some small and medium-sized businesses are able to follow suit. In this lesson, Simon Hall warns it’s not for everyone.
Why do sales and marketing need to work together?
One of the big challenges in B2B organisations today is the blurring of lines between sales and marketing. In this lesson, Simon Hall explains that, in the first instance, everyone has to accept that the buyer’s behaviour has changed.
How do I price my product or service?
In this lesson, Author, Speaker and Strategist, Grant Leboff, explains to Dave Harries ways to arrive at that ‘ideal price’,
How has the marketing mix changed?
Marketers used to talk about the 4P’s. Are they still relevant or have we moved on from there?
Is event marketing important for B2B?
Simon Hall explains that a properly implemented event allows a company to be in front of the customer and answer questions in an authentic way.
What are the key qualities of an influencer?
The best influencers are people who have taken time to invest in their communication techniques. In this, the last lesson of the series – entrepreneur, speaker and author, Warren Cass – elaborates on the key characteristics of a great influencer with examples from public life.
