There has been more original content uploaded to YouTube in the last 48 hours than the top four American TV channels have aired since the 1930s – but are you using it to its fullest potential? Warren Cass discusses the many rich tools at the marketer’s disposal to demonstrate expertise.
Email marketing
Many people, mistakenly, think that digital marketing has moved on from email. In this lesson, Dave Chaffey explains why this isn’t the case and how it is being used to great effect today.
Personas
One of the terms that people hear about in marketing, and don’t always completely understand, is ‘personas’. In this programme, Dave Chaffey, author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful.
The importance of a digital strategy
To build a successful website, surely everyone needs a digital strategy plan?. In this lesson, Dave Chaffey, explains that obvious as it may seem, not everyone has one.
Websites
Is design the ‘be all and end all’ of a successful website? In this lesson, Dave Chaffey, author of Digital Marketing, explains that it all starts with the analytics…
The growing development of B2B mobile sales
Many apps launched in recent years appear offer more opportunities to consumer based business. In this lesson, Grant and Steve discuss the opportunities for mobile B2B.
The importance of remaining relevant with mobile phone users
In this lesson Grant and Steve discuss where companies must draw the line between providing their mobile phone users with ‘service’ information and invasive messaging.
How do I move a customer from watching a video or downloading a pdf, to actually buying something?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.
How do I move from providing content, to getting leads?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton. In this video we find out how to get leads from your content.
How do I choose which is the most important social site for my business?
Grant Leboff, in conversation with Word of Mouth Expert, Steve Barton.