About this video
Marketing isn’t just a one off thing, comprising quick wins.
In this lesson – entrepreneur, speaker and author Warren Cass – explains that influence is about affecting change without having to necessarily force the issue.
Video length: 4:59
About Warren Cass
Warren Cass is an entrepreneur with 25 years experience of running his own businesses. He has experienced huge success and tasted the bitter pill of failure. All of these lessons and stories are shared when he speaks…. Always from the heart!
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What’s your communication style?
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In this lesson - entrepreneur, speaker and author, Warren Cass - explains that ‘credibility by association’ is the simple concept, whereby we're known by the company we keep, and illustrates it with a stunning example.