How many times have you lost a sale even when customers have indicated their intention to buy? In this lesson, Phil M Jones sets out how important it is to make it easy to buy – with examples of where we all go wrong.
The importance of the single sales principle
What makes a good salesperson? In this lesson, the last of this series, Sales and Marketing educator, Mark Blackmore, sums it up in 16 words.
Creating compelling content
You can’t gauge the content of a presentation by how many slides it has. In this lesson, Simon Morton discusses the drummer’s mantra; ‘simplicity is not stupidity’ and why it works so well when related to presentations.
What is a personal statement and why is it so important?
In this lesson, David Hyner explains why a personal statement is a benchmark of behaviour and thinking for high achievers.
What is phase 3 of brain-friendly selling – Context and Catalyse?
In this lesson, Simon Hazeldine MSc., an international consultant in the areas of sales, negotiation and leadership, explains that the two primary driving forces in the more primitive regions of the brain is to; stay away from pain or problems and to move towards solutions or reward.
What are the key qualities of an influencer?
The best influencers are people who have taken time to invest in their communication techniques. In this, the last lesson of the series – entrepreneur, speaker and author, Warren Cass – elaborates on the key characteristics of a great influencer with examples from public life.
The habit of marketing
Marketing isn’t just a one off thing, comprising quick wins. In this lesson, the last in this series, Bryony Thomas – a consultant and trainer in marketing transformation programmes – explains that, with the right amount of commitment and pain, your marketing will pay you back over decades.
What are the key ingredients for an on-line store?
Are you setting up an e-commerce site or a shopping basket on your website? In this lesson, Grant Leboff asks Internet psychologist Graham Jones, what he considers to be the key ingredients to a great online store.
How do businesses know where they are on the S curve?
In the previous lesson, Grant and Costas discussed the relevance of the S curve in the life cycle of a product or business. In this discussion, Costas Papaikonomou – co-founder of Happen.com and author of ‘Thoughts from a Grumpy Innovator’ – answers the question; How does a business know where it is in the S curve?
Are brand ambassadors important?
In this lesson Experiential Marketing expert, Shirra Smilansky, explains that brand ambassadors are unbelievably crucial in experiential marketing, in live brand experiences and in business as a whole – but who are they?
