One of the really important aspects in business relationships and selling today is networking. In this lesson, Phil Jones describes the importance of networking and how one goes about doing it well.
What does it mean to ‘Walk the Horse?’
As a marketer, you’ve got to drive change in your company. You cannot drive change by email. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders use their time effectively to drive change.
Appealing to the heart
How do you respond when you are facing a really difficult situation by an interviewer or journalist? Presentation coach Michael Dodds, advises clients to respond by appealing to the heart first and then go to the logical answer. In this lesson, Michael explains why that matters.
The leaking bucket
None of us like to lose hard won customers and see our greatest efforts just fritter away. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, discusses approaches to retaining customers.
The importance of maintaining confidence when selling
Sales people don’t become masters of their craft overnight. In this lesson, author and sales expert, Phil M Jones suggests ways in which salespeople can build their confidence.
Finding Inspiration
You’re neither a professional writer nor a designer, but you have to make a presentation. So where do you start? In this lesson, Simon Morton demonstrates to Grant Leboff that it not as difficult as it may, at first, appear.
The heart or the head
Napoleon said, “A leader is a dealer in hope,” and as a marketer you’ve got to give hope. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s very important that every marketer has a story that they tell internally and that’s consistent.
Gravitating towards the positive
If you are asked ‘Are our jobs safe’ how do you respond, especially when you know that they aren’t? Michael Dodd, explains how important it is to consider the effect of what you have to say on an audience.
The unknown influencers
How many people are really involved in making the buying decision? Clearly you’re not always selling one on one. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, addresses those third parties that you never see, but have a phenomenal influence on whether or not you make that sale.
Why knowing your numbers helps measure success
There are many KPIs by which you could judge your sales successes, but which ones matter most? In this lesson, author and sales expert Phil M Jones describes some of the most important ones, and why.
