Measuring the marketing process and results

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How do you measure the success of your marketing process? In this lesson, Bryony Thomas – a consultant and trainer in marketing transformation programmes – discusses the three things that need to come together in order to make marketing measurement meaningful.

Video length: 5:56

Watertight Marketing:

Delivering Long-Term Sales Results

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About Bryony Thomas

As a self-funding student Bryony took the role of telephone fundraising with ActionAid. Within three months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies.

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