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Messaging

How well did my presentation do? In this lesson, presentation expert Simon Morton, explains how to assess if your presentation achieved your objectives, on a variety of levels.

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Building a team

Recruiting talent is not easy in today’s environment. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders start to build a really effective team

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Being in the right place at the right time

Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition.

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Developing Strategic Alliances

One of the most underutilised strategies in business is developing partnerships and alliances with others. In this lesson, Phil M Jones explains the importance of alliances and what they can do for you.

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The importance of testimonials

One of the really important things, so underutilised by salespeople is; testimonials. In this lesson, Phil M Jones explains why people need them, how to get them and how to deal with a one star rating!

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Audience heat mapping

What do audiences want to see and hear? In this lesson, presentation expert Simon Morton, explains how to avoid creating an emotional presentation on saving trees, when all the audience wants to see is what they will save in cashflow.

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Starting a movement

As a marketer, there will be changes you want to see but you face challenges inspiring your colleagues. In this lesson, Thomas Barta, explains how marketing leaders inspire those changes through ‘starting a movement’…

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Making it easy to buy

It’s amazing how many companies are really quite difficult to buy from. You’d think they didn’t want to sell anything. In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains the importance of evidence and testimony.