You work in a position where your boss can say no, your colleagues can say no, those who don’t work in marketing can say no, and even your own teams can say no. In this lesson, Thomas Barta, explains why you, as a marketing leader, need to build relationships by being an inspiration to the people around around you.
Making things easy to buy
How many times have you lost a sale even when customers have indicated their intention to buy? In this lesson, Phil M Jones sets out how important it is to make it easy to buy – with examples of where we all go wrong.
Creating compelling content
You can’t gauge the content of a presentation by how many slides it has. In this lesson, Simon Morton discusses the drummer’s mantra; ‘simplicity is not stupidity’ and why it works so well when related to presentations.
The habit of marketing
Marketing isn’t just a one off thing, comprising quick wins. In this lesson, the last in this series, Bryony Thomas – a consultant and trainer in marketing transformation programmes – explains that, with the right amount of commitment and pain, your marketing will pay you back over decades.
How do you achieve the right mindset in business?
Are your staff just doing their job or are they reaching for the sky? In this, the last lesson of this series, Professor Damian Hughes, in discussion with Grant Leboff, describes how Sir Alex Ferguson instilled the will in the Manchester United team to exceed all expectations.
Becoming the expert
What makes an expert? How does one become an expert and why can’t you be one too? In this lesson, Phil M Jones explains how people can achieve that goal.
Keeping messaging simple
You’ve got a lot to get across in your presentation, so what stays and what goes? In this lesson, presentation expert Simon Morton, explains how to cut out the clutter.
Asking for forgiveness
As a marketing leader, you’ve got to have a group of people on your team who you trust enough to do their own thing without asking you for permission. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains why it’s better to screw up and say I’m sorry.
Negotiation answers and planning
In negotiation, when your client gets to ask “Can you do it cheaper?” how do you respond? In this lesson, Media and Presentation coach Michael Dodd shares how the great negotiation experts prepare for it
Measuring the marketing process and results
How do you measure the success of your marketing process? In this lesson, Bryony Thomas – a consultant and trainer in marketing transformation programmes – discusses the three things that need to come together in order to make marketing measurement meaningful.
