In negotiation, when your client gets to ask “Can you do it cheaper?” how do you respond? In this lesson, Media and Presentation coach Michael Dodd shares how the great negotiation experts prepare for it
Measuring the marketing process and results
How do you measure the success of your marketing process? In this lesson, Bryony Thomas – a consultant and trainer in marketing transformation programmes – discusses the three things that need to come together in order to make marketing measurement meaningful.
Developing Strategic Alliances
One of the most underutilised strategies in business is developing partnerships and alliances with others. In this lesson, Phil M Jones explains the importance of alliances and what they can do for you.
Messaging
How well did my presentation do? In this lesson, presentation expert Simon Morton, explains how to assess if your presentation achieved your objectives, on a variety of levels.
Building a team
Recruiting talent is not easy in today’s environment. In this lesson, Thomas Barta, a C-suite marketing consultant to many Fortune 500 CEOs, explains how marketing leaders start to build a really effective team
What do you do? – Crafting a great answer…
You’re in the elevator between the 7th and 9th floor and someone asks you ‘What do you do?’
In this lesson, Media and Presentation coach Michael Dodd explains why you need to have an engaging response that you can deliver in under a minute.
Being in the right place at the right time
Does everyone think that marketing is all about showing up at the right time, in the right places and getting your business noticed? In this lesson, Bryony Thomas, a consultant and trainer in marketing transformation programmes, explains that selling is not that simple and you really have to make sure that you have a compelling proposition.
The importance of testimonials
One of the really important things, so underutilised by salespeople is; testimonials. In this lesson, Phil M Jones explains why people need them, how to get them and how to deal with a one star rating!
Audience heat mapping
What do audiences want to see and hear? In this lesson, presentation expert Simon Morton, explains how to avoid creating an emotional presentation on saving trees, when all the audience wants to see is what they will save in cashflow.
Starting a movement
As a marketer, there will be changes you want to see but you face challenges inspiring your colleagues. In this lesson, Thomas Barta, explains how marketing leaders inspire those changes through ‘starting a movement’…
