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How do e-commerce sites generate trust?

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People only do business with people they trust. In this lesson, Grant Leboff asks Internet psychologist, Graham Jones, what the techniques are that companies can use to try and win some of that trust in an online environment?

Video length: 4:19

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What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed

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About Graham Jones

Graham helps businesses gain extra profits from the Internet by using psychological strategies to increase sales, boost reputation and enhance visibility. He works as a consultant to SMEs and is also a keynote speaker at conferences.

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