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How should an e-commerce site use sharing?

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In this lesson, Grant Leboff asks Internet psychologist Graham Jones, how e-commerce sites can generate the equivalent of ‘off line, word-of-mouth recommendation’, when customers buy on-line.

Video length: 3:51

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What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed

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About Graham Jones

Graham helps businesses gain extra profits from the Internet by using psychological strategies to increase sales, boost reputation and enhance visibility. He works as a consultant to SMEs and is also a keynote speaker at conferences.

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