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How do you reduce abandonment on e-commerce sites?

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In this lesson, Internet psychologist Graham Jones, discusses with Grant Leboff some of the elements leading to three quarters of shopping carts being abandoned, the nuances of shopping cart page design and the relevance of having an off-line, as well as an online presence.

Video length: 5:02

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What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed

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About Graham Jones

Graham helps businesses gain extra profits from the Internet by using psychological strategies to increase sales, boost reputation and enhance visibility. He works as a consultant to SMEs and is also a keynote speaker at conferences.

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