Influencer marketing is key to making digital marketing work. In this lesson, Grant and Danny discuss how marketers can identify who the influencers are, and how they monitor them
Influencer marketing – What are influencers?
What is an ‘influencer’ and why are they so important to your business? Grant and Danny discuss what it is that influencers possess and how to engage with them.
Exposing Sales Myths #6 – Sell the sizzle not the sausage
In a world where so many products are commoditised and it is difficult to tell competing products apart, surely it’s the sizzle in the presentation that makes the difference? In this lesson, Sales and Marketing educator, Mark Blackmore, explains his view that this isn’t always the case.
How do you stay engaged with contacts on LinkedIn?
Grant Leboff discusses with Danny Bermant of Brainstorm Digital how businesses can generate and maintain an interesting level of communication with its connections on LinkedIn or Twitter, without them ‘turning off’.
Exposing Sales Myths #5 – It’s a numbers game
Many people insist that sales is a numbers game. To be successful, all you need to do is just keep bashing away, making the meetings, knocking on the doors… but Sales and Marketing educator, Mark Blackmore, disagrees. In this lesson, Grant Leboff asks him to explain his thinking.
How do I get sales leads from LinkedIn?
Grant asks Danny the million-dollar question. Businesses get on LinkedIn, they’ve got a profile, they’ve written their biog, they are spending their time on social media… but what they want to know is:- show them the money! From where will the sales leads come?
How do you use content effectively on LinkedIn?
Grant and Danny discuss the phenomenon whereby, having connected to a new contact on LinkedIn, businesses will often give themselves a pat on the back, and think ‘they’re going to become a customer of mine’… and they soon discover that’s not going to happen.
How do you use LinkedIn update?
In this lesson, Grant Leboff and Danny Bermant of Brainstorm Digital, discuss the fact that too many businesses on the web are ‘me, me, me’, and they fail to relate to their audience’s ‘pain points’. In other words, they are not being contextually correct.
How do you develop a strategy for LinkedIn?
Simply listing yourself on LinkedIn isn’t enough, companies need a strategy. In this discussion with Grant Leboff, Danny Bermant of Brainstorm Digital, explains that having connections on LinkedIn is not a numbers game, you don’t really have a connection until you are sharing content.
Three Questions Every Salesperson Should Ask Themselves Today
There is no doubt that in a web enabled digital age the role of a salesperson has to change. Quite simply, in most markets, prospects now have more access to choice and information than ever before. This has altered the way buyers access choice and make decisions. Simple logic would, therefore, dictate that sellers have to react and alter their own behaviour.