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Continually Challenging Sales and Marketing Conventions
At Sticky Marketing Club, we provide you with the necessary information, and insight, to make your Sales & Marketing work
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In Sales & Marketing We Must Ban The Word ‘Need’

In Sales & Marketing We Must Ban The Word ‘Need’

We live in a world where consumers have been empowered. Buyers, in most of the purchases they make, have an abundance of choice and a plethora of info... Read More »

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Rating: 4.3/5 (6 votes cast)
How Effective Is Your Content Marketing?

How Effective Is Your Content Marketing?

Content Marketing is now becoming conventional wisdom amongst the marketing fraternity. Of course you have to use content marketing to ensure your com... Read More »

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Rating: 2.6/5 (7 votes cast)
Are You Missing Out By Not Utilising Strategic Partnerships?

Are You Missing Out By Not Utilising Strategic Partnerships?

One of the facts of life is that, as one entity becomes abundant, it renders something else scarce. The world wide web and the digital revolution has ... Read More »

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Rating: 4.0/5 (4 votes cast)
Why ‘Cognitive Economy’ Matters To Your Business

Why ‘Cognitive Economy’ Matters To Your Business

Do you understand where your business provides value for its customers? Do you have real and tangible competitive advantage in your market place? Alth... Read More »

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Rating: 3.1/5 (7 votes cast)
Be Aware – The Internet Is Under Threat!

Be Aware – The Internet Is Under Threat!

We are living through a communication revolution. For the first time in history everyone owns their own channel. One no longer requires a publishing d... Read More »

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Rating: 5.0/5 (5 votes cast)
Marketing Lessons From The ‘Three Crowns’ Pub

Marketing Lessons From The ‘Three Crowns’ Pub

It was while enjoying a series of single malt whiskies, in the Three Crowns Pub, that I was reminded of a marketing lesson which too many businesses a... Read More »

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Rating: 5.0/5 (6 votes cast)
How does a company know where to start to innovate?

How does a company know where to start to innovate?

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How does the shopping experience differ on-line

How does the shopping experience differ on-line

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Rating: 5.0/5 (1 vote cast)
How do you develop a strategy for LinkedIn?

How do you develop a strategy for LinkedIn?

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Rating: 4.5/5 (4 votes cast)
Sales Myths- Always be closing

Sales Myths- Always be closing

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Rating: 5.0/5 (1 vote cast)
How to create effective sales messages (Problem Maps®)
Problem-maps Problem-maps Problem-maps effective sale messages problem maps miniguide Stickier Marketing report

How to create effective sales messages (Problem Maps®)

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Rating: 4.7/5 (3 votes cast)
Successful Selling Coventry

Successful Selling Coventry

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Rating: 5.0/5 (3 votes cast)
Twitter’s Audacious Plan to Infiltrate All Your Apps | WIRED

Twitter’s Audacious Plan to Infiltrate All Your Apps | WIRED

Twitter's new software development kit, Fabric, is the company's foundation for transforming a business based purely on ... Read More »

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Facebook Relaunches Atlas With Agency Sign-On

Facebook Relaunches Atlas With Agency Sign-On

Atlas is getting a facelift with a system that enables it to better serve and measure ads across devices, beyond just Fa... Read More »

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Rating: 4.0/5 (1 vote cast)
Does a Company Own Its Facebook Likes?
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Does a Company Own Its Facebook Likes?

You can buy Likes, but a Florida judge says you can't own themSource: www.businessweek.comWho owns the social connection... Read More »

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Rating: 5.0/5 (1 vote cast)
Intel poised to launch luxury smart bracelet at Barneys – CNET
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Intel poised to launch luxury smart bracelet at Barneys – CNET

The chipmaker, which first announced plans for the bracelet in January, is expected to unveil the wearable in the coming... Read More »

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Rating: 3.0/5 (1 vote cast)
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Join Sticky Marketing Club Today
We believe in continually challenging Sales & Marketing conventions that have become accepted wisdom, but don't necessarily deliver results. We do this by staying abreast of all the developments and changes taking place in technology, online and in the wider business world. At Sticky Marketing Club, we provide you with the necessary information, and insight, to make your Sales & Marketing work.
Contributions from leading sales & marketing experts including:
Andy Lopata
Philip Hesketh
Penny Power
Justin Basini
Rob Brown