When Whitney Houston died in 2012, were Sony Records right to immediately increase the prices of all her albums? In this Vlog Grant explains that the answer is a definite YES … and NO.
Pick Your Pond
Are there so many competitors in your marketplace that you find it difficult to cut through the noise? In this Vlog, grant explains that you have got to ‘pick the right pond’.
Is reputation a process?
It’s currently very fashionable to say that businesses need a PURPOSE or a WHY. In this VLOG Grant explains that for it to work, a business needs two characteristics…
How do you get more bang for your buck from your marketing and make it really effective?
In this Vlog Grant explains how it’s all down to the ‘homogenous unit’ principle
You don’t have a personal brand
Why is it that so many people extol the virtues of personal branding? In this VLOG Grant argues that only products need a brand, not human beings
Competition ain’t what it used to be
You may not have thought that Harley Davidson’s main competitor was a living room extension, but it is. In this VLOG, Grant Leboff explains that today, companies that you should class as competitors isn’t as obvious as it appears.
Your website is a social magazine
Is your website a monologue or an ever changing social magazine? In this Vlog, Grant explains why it should be the latter.